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Nutriva Group- ‘Farm to Table’ Nutritech Solutions- Feed Bakerview EcoDairy- Farm Vitala Foods- Products Nutrifoods Market- Selling. local, healthy, whole foods.
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Nutriva Group- ‘Farm to Table’ • Nutritech Solutions- Feed • Bakerview EcoDairy- Farm • Vitala Foods- Products • Nutrifoods Market- Selling local, healthy, whole foods
Over the past 50 years our lifestyle and food consumption habits have changed dramatically, from whole foods to processed foods • The drive for lower costs and convenience resulted in less nutritious foods vitala.ca
Heart disease • Cancer • Diabetes • Diet is a factor in all of our major health conditions • sugar consumption • ratio of Omega-6 to Omega-3 • trans fats, less fruits/veggies, portion size, etc vitala.ca
“Bringing Healthy Foods to the World” vitala.ca
5 • Keys to a complete functional food value chain • 1. Feed • 2. Farm • 3. Processor • 4. Products • 5. Retail Partners vitala.ca
Step 1 - Feed • Good feed in, good food out • Nutritech Solutions + R&D Partners vitala.ca
Step 2 - Farm • Transparency with farm and husbandry practices • Sustainable eco-friendly technology ecodairy.ca | vitala.ca
Step 2 - Farm • Direct relationship with local farms • Manage feeding programs • Traceability and Quality Control Dwayne Vanderkooi , 5 Cedar Farms vitala.ca
Step 3 - Processor • Strategic partnerships with local, high-quality processors Golden Valley • Golden Valley Foods has been providing Western Canada • with fresh egg products since 1950 • Established in 1906, Avalon Dairy is a trusted name in dairy as the first local producer to bring organic milk to B.C. vitala.ca
Step 4 - Products • Local, DHA Omega-3 whole foods with superior taste Product Checklist: Start with quality, building-block whole foods (milk and eggs) Meet consumer need Additional benefits are naturally derived Leads to incremental category sales growth Room for high margins in traditionally commoditized categories vitala.ca
Step 4 - Products • Numerous Health Benefits • CLA (Conjugated Linoleic Acid) • DHA Omega-3 • Selenium • FreeRun dairy farm • Eat, milk, drink, rest, groom • when they want vitala.ca
Step 4 - Products • Numerous Health Benefits • DHA Omega-3 • Trace minerals and Vitamins • Free-run (cage free) layer farms vitala.ca
Step 4 - Products • Numerous Health Benefits • CLA/ DHA Omega-3 • Probiotic(4 Pro + 1 Pre) • Low Sugar • Flax (ground) • FreeRun Dairy farm • Eat, milk, drink, rest, groom • when they want vitala.ca
Step 4 - Products • VitalaEggswith Vita D • Currently undergoing Health Canada approvals • Will contain 50% RDI of Vitamin D (based on 200 IU RDI) • DX3 SportmilkRecovery Beverage • Sport recovery drinkable yogurt • Patent pending • VitalaSleeptime • Aimed at the sleep and relaxation needs • The benefits of lactium with a touch of honey vitala.ca
Step 5 – Retail Partners vitala.ca
Step 5 – Retail Marketing Support • Online Support • vitala.ca • Targeted Email List • Active Social Networking • Facebook • Twitter • In-Store Support • On Shelf Coupon • Shelf Poppers • Dedicated Sales Rep • Support vitala.ca