Scope & Scoop on Belgian Managers

1. Scope & Scoopon Belgian Managers Beursschouwburg – Brussels – 27/09/2012

2. KaderledenstudieCadres & Dirigeants 2012 • Targeted at executive and top managers of Belgian companies, employing at least 10 employees • Based on RSZ-ONSS statistics (Q2-2011) • Conducted by TNS Media • Supported by 15 publishers and media groups (including Corelio, Persgroep, Roularta, Rossel, Sanoma, VMMa, etc.)

3. Survey Keyfacts • Since 2000, the Survey is based on two complementary surveys: • A "universe"-survey allowing the construction of the executives’ reference universe (among HR managers) • A media and products survey (among executives) • Sample = 1269 interviews • 1085 CAPI face to face • 185 CAWI (Web) • Fieldwork = 9 months in 2011-2012

4. A real tactical planning survey for the business press • “Kaderledenstudie / Cadres & Dirigeants 2012” is available through all media planning software that are used in Belgium. • All usual media planning in depth analysis are possible : cross, rankings, media plan evaluation. • You can build your specific target group : • decision makers for your business field, • products used by the managers in their private life, etc.

5. Also a strategic planning survey for plurimedia choice • “Kaderledenstudie / Cadres & Dirigeants 2012” provides a lot of plurimedia information about radio, TV and Internet. • It covers a lots of “hype” items, such as : social networks, smartphones, digital typology, etc.

6. Chambers of Commerce13 magazines covering every regions • Voka Ondernemers (8 NL editions covering Flanders) • CCI Mag + EntreprendreAujourd’hui(3 FR editions covering Wallonia) • BECI Entreprendre / Dynamiek(2 FR+NL editions covering Brussels)

8. Chambers of Commerce13 magazines covering every regions • Local Business News Magazines • Networking Magazines • Proximity Magazines

9. Scoop N°1 – Who is the n°1 media to reach Belgian managers ? • Ranking on Reach Last Period (RLP) (LLP-LDP = audience for 1 insertion) • NL Managers • FR Managers • Walloon Managers

10. % Reach of all Print titles (RLP)

11. Top 5 most read Titles National (RLP)

12. Top 5 most read North (RLP)– Private Language Dutch (62%)

13. Top 5 most read South (RLP)– Private Language French (35%)

14. Top 5 most read Wallonia (RLP)Private Language French and Company in NIV+V (16%)

15. Reach after 3 insertions

16. Scoop N°2 – Value for Money • Ranking on Cost per Thousand Contacts(LLP-LDP = contacts for 1 insertion) • Rates 2012 for 4 colors format • 1/1 P4C for magazine • Article 250 or 1/4 P4C for dailies

17. Ranking Cost/000 Managers Chambers Nat

18. Top 5 Cost/Contact

19. Scoop N°3 – Top Top managers% of the Readers

20. Real Decision makers: they take part in all company decisions …

21. Real Decision makers: they take part in all company decisions

22. Real Decision makers: Example of Ranking

23. Middle and Large Companies% of the Readers

24. Big Spenders

25. Scoop N°4 – Attached readersTop 5 % Loyal Readers (Always+Reguraly)

26. Scoop N°4 – Attached readersBusiness readers

27. Our on-line media kit www.chambers-of-commerce.be

28. Your contacts For Chambers of Commerce – North: Chris Lens (Centrale Voka Regie) 0475 85 62 32chris.lens@voka.be For Chambers of Commerce – South: Simon Micha (CCI Mag) 0497 52 88 58 sm@cciconnect.be

29. Thank you for your attention