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Technology Transfer and Education

Technology Transfer and Education. DVC Reductions: Setting a Strategic Agenda “The Critical Issues” October 24, 2005. Prepared by CTE, NC State University. What is Tech Transfer?. Communicating Change. Nobody wants to change. Communicating Change = Managing Risk. North Carolina Example.

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Technology Transfer and Education

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  1. Technology Transferand Education DVC Reductions: Setting a Strategic Agenda “The Critical Issues” October 24, 2005 Prepared by CTE, NC State University

  2. What is Tech Transfer? • Communicating Change • Nobody wants to change • Communicating Change = Managing Risk

  3. North Carolina Example • Sept. 12, 2005, News & Observer:“Road Planners Aim to Assist Wildlife” • US 15-501 Bridge Expansion over New Hope Creek ($1.2 mil deer crossing) • US 64 Widening in Washington County($2.7 mil black bear crossings) • I-26 Extension in Mars Hill ($600,000 wildlife culverts) • The plans are based on “a mix of theory, gut instinct, and field observations”

  4. Identify Your Customer(s) • Data Collectors • NHTSA, CDC, Insurance Institute of Highway Safety, Governors Highway Safety Programs, Highway Patrol / Local Law Enforcement, State DOTs / State DNRs • Mitigation Agents • State DOTs, State DNRs, Law Enforcement • Beneficiaries • Driving public, environment

  5. Identify Your Strategic Partners • Transportation Research Board • AASHTO / ITE / NAEP • NatureServe (www.natureserve.org) / ECOS (www.ecos.org) • National Training Centers and University Transportation Centers • AAA Foundation & Insurance Industry • Natl. Association of Governor Highway Safety Programs • Driver Education Programs • Driver License Bureaus • National Forests, State Parks, Local Parks • Media (e.g., PSAs, news articles, etc.)

  6. Communication Toolbox • Forums: classroom training/workshops, field demonstrations, public meetings, seminars, symposia, conferences • Internet: Web sites, listservs, discussion forums, searchable databases, streaming media, Web meetings/conferences • Digital: CD-ROM, DVD, Podcasting • Print: brochures, pamphlets, newsletters, journal articles, research reports, proceedings • Media: television, radio, newspaper

  7. Change Process • Increase awareness • Build trust • Educate • Implement • Effect positive change

  8. Thank you Katie McDermott Technology Transfer Director Center for Transportation and the Environment, NC State University (919) 515-8034, kpm@ncsu.edu cte.ncsu.edu

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