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Web Navigation

Web Navigation. Eugene Tiller & Phillip Green AMS Center for Advanced Technologies. Lay the Groundwork. Identify the goals of the Web site Identify the target user population. Web User Interfaces. Users, Goals & Tasks. All Users Want. Easy, quick navigation Fast page downloads

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Web Navigation

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  1. Web Navigation Eugene Tiller & Phillip GreenAMS Center for Advanced Technologies

  2. Lay the Groundwork • Identify the goals of the Web site • Identify the target user population

  3. Web User Interfaces • Users, Goals & Tasks

  4. All Users Want • Easy, quick navigation • Fast page downloads • Satisfaction

  5. The User Experience • Information complexity

  6. Corner Stones of Web Navigation • 1. Site structure • 2. Page navigation • 3. Links and information

  7. Site Structure • Break a large site into mini-sites (CNET) News.com Builder.com Shareware.com

  8. Site Structure • Fewer vertical levels are better • Two or three levels are best • A one page Web site is ideal • “Shallow pond”

  9. Site Structure • Storyboards help us think clearly • Storyboards help us convey our concepts clearly to others

  10. Page Navigation • Casual visitors won’t memorize your navigation • Visitors are looking for the right information hooks

  11. Page Navigation • Visitors don’t read, they scan for a path to their goals. • Books • Fiction • Science Fiction • Arthur C. Clark • 2001 A Space Odyssey

  12. Page Navigation • More scrolling is better than more pages

  13. Page Navigation • Use “within-a-page” anchors

  14. Page Navigation • Use the Ferris wheel metaphor 5 1 4 2 3

  15. Questions for Every Page • Who owns this page?” • Where am I? • How did I get here? • How do I get back?

  16. Links & Information • Push content (data) to the top of a Web site

  17. Links & Information • Push pivotal content to the top of each page

  18. Links & Information • Edit and edit again • Find a good writer and editor

  19. Links & Information • Follow page size guidelines • The 10 second principle

  20. Links & Information • Cell coloring “chunks” information

  21. Links & Information • Content links vs. category links

  22. Links & Information • Use 7-12 words in a content link

  23. Links & Information • Information can be defined in many ways • Use redundant links

  24. Questions?

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