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Zhao Jiahui. Sports brands. Contents. Introduction -Adidas -Nike -Reebok Timeline Key People Advertisements Annual Reports Sponsorship Environment and Ethical Issues Conclusion Reference. Adidas AG.
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Zhao Jiahui Sports brands
Contents • Introduction • -Adidas • -Nike • -Reebok • Timeline • Key People • Advertisements • Annual Reports • Sponsorship • Environment and Ethical Issues • Conclusion • Reference
Adidas AG Headquarters: Herzogenaurach, Germany Portland, Oregon, USA
Timeline 2006 In January, adidas AG acquired Reebok. 1996 In Atlanta Olympic Games become the best in the world. 2003 on July 9 , Nike acquires Conversefor $305 million. 1982 Reebok introduced the first athletic shoe. 1920 Adi Dassler makes his first shoes 1949 On August 18, Adi Dassler first registers 1988 The famous tagline, "Just do it", is introduced 1964 Nike's predecessor, Blue Ribbon Sports, is incorporated in Oregon. 1890 Joseph William Foster and his sons started the shoe making.
Advertisement A Nike commercial with Kobe Bryant, Cristiano Ronaldo, Roger Federer, Maria Sharapova, Manny Pacquiao, and Xiang Liu.
Sponsorships Best known football sponsors in the European markets with an impact in other countries in 2004/2005 2010 Percentage of the World Cup Sponsorship
Reference • http://www.poor-boy.co.uk/info/10-quick-facts-about-adidas • http://en.wikipedia.org/wiki/File:Adidas_Logo.svg • http://en.wikipedia.org/wiki/File:Logo_NIKE.svg • http://www.logoinn.net/logo-articles/history-mythology-nike-logo • http://en.wikipedia.org/wiki/File:Reebok_logo.svg • http://brandnamestory.blogspot.co.uk/2009/11/reebok.html • http://mybusinessmen.blogspot.co.uk/2010/08/adolf-dassler-founder-of-adidas.html • http://adidas-group.corporate-publications.com/2009/gb/en/adidas-group/supervisory-board-report.html • http://www.theuksportsnetwork.com/adidas-beat-nike-to-win-the-world-cup • http://en.wikipedia.org/wiki/File:Bowerman4-1-.jpg • http://f08-mana156.wikispaces.com/Phil+Knight • http://en.wikipedia.org/wiki/Mark_Parker • http://www.esosport.it/storia-reebok.asp • http://counterkicks.com/2011/06/10/former-reebok-chief-paul-fireman-reenters-shoe-biz/ • http://karllusbec.wordpress.com/2010/03/09/the-20-best-known-european-football-brands/