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Meaningful Brands: Innovating Associations Through Products, Services, and Experiences

Explore how associations can become meaningful brands by enhancing personal and collective wellbeing through innovative products, services, and experiences. Analyze the impact of brands on society and learn how to engage members effectively. Utilize AI and technology to create larger-than-life events and engaging social media content. Contact Jos Ortega at jos.ortega@havasmediaortega.com for inquiries.

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Meaningful Brands: Innovating Associations Through Products, Services, and Experiences

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  1. INNOVATION STRATEGIES THROUGH PRODUCTS, SERVICES, AND EXPERIENCES

  2. WHY PEOPLE JOIN ASSOCIATIONS Products Services Experiences Socials

  3. THE CRITICAL QUESTION TODAY IS YOUR ASSOCIATION A MEANINGFUL BRAND?

  4. MEANINGFUL BRANDS STUDY 76% of the people do not care if their brand disappeared today

  5. MEANINGFUL BRANDS STUDY 20% of the companies are meaningful

  6. UNDERSTANDING WHAT MATTERS Personal wellbeing Exploring how brands tangibly improve peoples’ lives Marketplace Going beyond the product Collective wellbeing And the role they play in society MB INDEX = Brand Performance + Brand KPIs

  7. YOUR ASSOCIATION’S ROLE IN SOCIETY

  8. BEING MEANINGFUL TO MEMBERS Involve Inspire Educate VIP experiences Master classes E-learning platforms Specialized trade fairs Inspiring documentaries Help Entertain Inform Reward Branded apps Bot for Facebook Members support Interactive activities Schedules Position papers Contests and challenges Discount programs Loyalty points

  9. FB MESSENGER BOT

  10. FB MESSENGER BOT

  11. HAVAS ORTEGA SOCIAL HIVE HOW CAN YOUR EVENTS BE LARGER THAN LIFE?

  12. HAVAS ORTEGA SOCIAL HIVE SOCIAL MEDIA MGR COMMUNITY MGR LIVE CONTENT PRODUCER COPY WRITER SOCIAL LISTENING ART DIRECTOR INTERCEPT SOCIAL MEDIA MGR

  13. HAVAS ORTEGA SOCIAL HIVE

  14. HAVAS ORTEGA SOCIAL HIVE 3X more impressions than the event hashtag

  15. SUMMARY MEANINGFUL BRANDS TECHNOLOGY + AI SOCIAL HIVE

  16. QUESTIONS? jos.ortega@havasmediaortega.com

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