1 / 31

Leveraging knowledge for innovation: products and services

Leveraging knowledge for innovation: products and services. Dr. Suzanne Zyngier Associate Dean (International) Faculty of Business, Economics & Law La Trobe University, Australia s.zyngier@latrobe.edu.au. GOLD COAST. SYDNEY. PERTH. ADELAIDE. MELBOURNE. La Trobe is located.

sharis
Download Presentation

Leveraging knowledge for innovation: products and services

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Leveraging knowledge for innovation: products and services Dr. Suzanne Zyngier Associate Dean (International) Faculty of Business, Economics & Law La Trobe University, Australia s.zyngier@latrobe.edu.au

  2. GOLD COAST SYDNEY PERTH ADELAIDE MELBOURNE La Trobe is located

  3. MAJOR FEATURES • Established in 1967 • Multi-campus University with 5 campuses in Victoria • Main Campus in Melbourne • Student population – more than 29,000 • Including 6,000 international students • International students from over 100 countries • Leading research University with strong international links • Extensive student exchange program offered to all students

  4. Melbourne - Australia • It’s Official: Melbourne - the World’s Most Liveable City again in 2013 • Population: 4.1 million • Education capital of Australia – 1/3 of all international University students in Australia are in Victoria • Multicultural City – people from over 150 different countries • International sports events – Formula 1 & Motorcycle Grand Prix, Australian Open Tennis, Spring Racing Carnival, International Cricket, Melbourne Heart Football team based at LTU • The state of Victoria has a magnificent coastline, glorious beaches, rainforests and the beauty of arid, semi-desert areas. In winter the high country is transformed into several ski resort areas

  5. BUNDOORA CAMPUS 21,500 Students 5,500 International Located 14km from CBD 30 mins by Car, ZONE 1 Public Transport NEW CITY CAMPUS FOR MASTER OF MANAGEMENT DEGREES

  6. LA TROBE UNIVERSITY FULL DEGREES Undergraduate Postgraduate - Diplomas, Masters and Doctoral Programmes

  7. Melbourne campus • Largest metropolitan university campus in Australia (267 hectares – equivalent to 369 football fields*) • Renovated lecture theatres, new law commons 2013

  8. FBEL Bachelors Degrees • available in: • Accounting • Finance • International Business Management • Marketing Management • Economics • Human Resources Management • Sports Management • Tourism and Hospitality Management • Events Management • Law

  9. Bachelors and Master in 2.5 years • Students who complete their Bachelor degree at in the School of Business, at La Trobe University (in good standing) can then go on to complete one of several Master degrees in 1.5 years with Alumni discount 10% • completing a Bachelor degree 1 year + Master degree 1.5 years = 2.5 years

  10. FBEL Masters Programs • available in: • International Business • Marketing Management • Management • Management (Entrepreneurship & Innovation) • Management (Human Resources Management) • Management (Sports Management) • MBA - Master of Business Administration • Global Business Law • Financial Analysis, Investment & Financial Planning • Accounting • Business Information Management & Systems

  11. Leveraging knowledge for innovation: products and services Dr. Suzanne Zyngier Associate Dean (International) Faculty of Business, Economics & Law La Trobe University

  12. WE LIVE IN A KNOWLEDGE ERA • Progressive change of emphasis from ‘data’ to ‘information’ to ‘knowledge’ • Knowledge has become the primary organizational resource • Organisations are competing at the product as well as service level • Good understanding of the market demands produce better competitive advantage. • This requires constant assessment of “what works and what does not”

  13. Innovation is not invention!! Innovation • Originality, newness, freshness, novelty, improvement, advance, revolution Invention • Creation, discovery, development, device, contraption, gadget, design

  14. What is innovation? • Innovation is the process of transforming a concept or and invention into a product or service that creates value. • Innovation is the process of transforming a concept or and invention into a product or service that someone will pay for • Innovation for profit, innovation for a government service, innovation for a social good

  15. Challenge • Unless you do something with an idea, what good does it do you or your business ?? • Ideas = knowledge

  16. KNOWLEDGE IS IMPORTANT BECAUSE - • “In Post-Capitalism, Power comes from transmitting information to make it productive” Drucker, P. (1964) • Best practice and competences need to be retained and managed • New ideas need to be supported where they support the aims and objectives of the organisation.

  17. KNOWLEDGE IS AN ASSET • Most company executives say their greatest asset is knowledge held by their employees • They also say that they have no idea how to manage this knowledge

  18. THE MODERN BUSINESS IS CHARACTERIZED BY: • Globalization • 24/7 environment • Uniformity in undifferentiated products/services • Highly diversified products/services that differentiate business initiatives • A radically reduced time to market and time in market • Ever changing and growing networks of alliances and partnerships

  19. KNOWING YOUR BUSINESS: • ‘In a post-industrial world, the only thing that counts in terms of whether you survive is not milk, it’s not butter, it’s not fruit, it’s not oil, it’s ideas’ • » Frank Crowther, cited in Rylatt, 2003 • Knowledge production is expected in addition to the production of physical goods • BUT “Knowledge production” requires specific conditions to succeed

  20. The world is increasingly complex • Corporate communications, social media, ICT, and print media • Work environment is complex due to the massive increase in the number of subjective knowledge items we need to attend to everyday • Up to 200 emails, faxes, social media items and voicemail messages daily– how do we prioritize? • Expected response time has decreased • ICT assists in the challenge of trying to manage this complexity amidst information overload

  21. Knowledge is part of the whole organisational Information System

  22. The research • Global Survey – methodology • Survey Results • Conclusions

  23. Responses by Region

  24. Responses by industry sector

  25. Aims in investing in knowledge % Pearson Correlation n=218 (two-tailed test) significance 0.355

  26. Techniques used to support knowledge for innovation

  27. Knowledge Techniques

  28. Knowledge Tools used to support innovation

  29. Knowledge tools

  30. Conclusions: Leveraging knowledge for Innovation • Confirms the link between the priority for organizations in developing new products and services with the strategic alignment of the Knowledge program to that priority; • The same strategy is not right for all: in the selection of tools and techniques to support organisational knowledge for innovation; • The usefulness of the tools and techniques selected lies in understanding the purpose behind each.

  31. Questions??? Dr. Suzanne Zyngier Associate Dean (International) Faculty of Business, Economics & Law La Trobe University, Australia s.zyngier@latrobe.edu.au

More Related