Download
1 / 24
E N D
Over two third of the Israeli public prefer to shop at the mall rather than at the market or at the city streets. Although shopping malls provide only 17 percent of all Israeli retail area they hold about 40 percent of total retail income. They are identified as a place that provides a comfortable shopping experience that is of high quality, fun, and easy to perform. Moreover, shopping malls are viewed as a welcoming and safe place, enabling a versatile social interaction. Due to the process of mall popularization, the streets are being deserted and no longer serve as a place for commerce and public activities. The success of the “mall paradigm” results in the plans for dozens of new shopping malls building in the near future. At the end the public has spoken: shopping malls are better. The shopping mall method has immediate advantages that dictate public preferences. Unlike the traditional public space, the mall does not belong to the public but to its owners. It is a controllable space and thus can be used to manipulate its visitors by creating a pseudo-social experience for the sole purpose of encouraging shopping. Shopping malls are built in a very systematic manner resulting in a uniform synthetic-like monotonous design. Additionally, unlike a retail street that brings leverage to its surrounding, the shopping mall is a closed building acting almost as a “black box” such that its success doesn’t contribute at all to its surrounding area. Bringing back the public to city centers is a great challenge, which may be overcome by combining shopping mall advantages with the qualities of street urban spaces. The urban mall creates a new environment that performs as a merger between the mall and the street while acting as an alternative superior to both. By planting the urban mall in a city fabric we create a place which merges with its surrounding, and like a street it serves as a connection between different destinations. Additionally, the urban mall maintains the dynamic nature, openness, and neutrality of the street. On the other hand, being a different shopping region, the urban mall preserves the comfort and security that are desired by its visitors. At the urban mall you will find the accessibility to all the stores of an average shopping mall next to various stores at the surrounding streets that will not be reached during a visit to the traditional mall.
The basic idea of an urban mall is the usage of abandon pieces of urban fabric and non usable or neglected areas. Hadar neighborhood is a good example of an abandon public space. The Hadar area lays on a planar topographic step between down town Haifa and the Carmel neighborhoods. It is an historical center of the city. During the ninety nineties urbane processes of aging of the population in Hadar has taken place along with a deterioration of the infrastructure and the accommodation conditions. These changes brought people to leave Hadar over the years. As a result, many areas in Hadar have turned to be trading places of low quality merchandizes. Nordau and Hertzel streets are central trading places in Hadar, which also connect between two large parks. An urban mall, which is placed along these two streets will be an anchor point and a linking factor to the whole area. HerzelSt The Chosen Site NordoSt Buildings Foot print – 6000 sq\m Foot print – 14000 sq\m Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Life style Leisure Fashion The structure is divided into three malls; each has its own theme: fashion, lifestyle, and leisure; however these malls are connected visually and physically along the path. In that way there are various possibilities to wander through the design: either to choose one mall, or to combine several malls together. By that the urban mall provides a variety of paths each with different length and different experience. Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Functional flow Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Enterance sites and walking distances 35 50 105 75 50 160 70 Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Main Enterance In a traditional mall there are several floors that are stacked one on top of each other, while there is a hierarchy of stores according to floors. The urban mall system is different such that there is no similar space hierarchy. The structure is divided into three separated malls which combine to the same level at every entrance. Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Side Enterance Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Movement Strolling patterns of shopers in the mall. Promenade Leisure Lifesyle Fashion The structure is divided into three malls; each has its own theme: fashion, lifestyle, and leisure; however these malls are connected visually and physically along the path. In that way there are various possibilities to wander through the design: either to choose one mall, or to combine several malls together. By that the urban mall provides a variety of paths each with different length and different experience. Parking Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Strolling habits of shopers in the mall Length of typical shopping journies Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Density Spatial relations Lighting Natural light enters the building through the linkage between the malls, flooding the passages with light. The relative height and the distance between the three malls and between the malls and the buildings constantly changes and thus creates an interesting non-repeating space. Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
The urban mall grid is set by the negative space of the buildings and by this it uses their orthogonal grid and forms a new grid for the structure. Therefore, the urban mall structure is smooth and organic, and has a unique shape which is why it is not assimilated completely in the surrounding. The urban mall structure stands independent like a bridge between the buildings and does not use their structure. Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
The main entrances regions provide stay areas, in which the vertical elevators and the rest rooms are present. These spaces are in contrast to the wandering space of the malls. Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
The rear façade of all the buildings of the two streets are sealed and at specific spots along the path some existing former residential or office spaces inside the surrounding buildings are used as stores that are part of the mall. The sealed areas are used for commercial properties. The stores in the urban mall are free to have their unique designs, and themes, such that each store has a singular impact on the way it is combined with the mall.
The bridge structure of the malls is laying on pillars that are disguised by the surrounding buildings, and thus, while watching the urban mall from Herzel street it seems like it is floating mid air.
Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
Model Moshe Almani, Final Project. Instructore Dr. Yasha Grobman Architecture and Town planing, Technion 2008
THANKS FOR CHOOSING Herzel Facade
