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Tourism in Small Communities: Risks and Benefits Leo Jago, Liz Fredline, Margaret Deery. Background to the Study. Risk often seen in terms of natural or man-made disasters Also a function of losing community support Hard to recover Butler’s ‘Tourism Destination Life Cycle’
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Tourism in Small Communities: Risks and BenefitsLeo Jago, Liz Fredline, Margaret Deery
Background to the Study • Risk often seen in terms of natural or man-made disasters • Also a function of losing community support • Hard to recover • Butler’s ‘Tourism Destination Life Cycle’ • Doxey’s Irridex Model
Destination Life Cycle EXTRINSIC DIMENSION Irridex Model Stage of tourism development Tourist/resident ratio Type of tourist Seasonality Involvement Socio-economic characteristics Residential proximity Period of residence Social Exchange INTRINSIC DIMENSION Framework for Analysing the Social Impacts of Tourism Faulkner and Tideswell, 1997, p.6.
Study Objectives • To find objective measures that shed light on dimensions of carrying capacity • To find the aspects of tourism that pose problems for locals • Enable government management strategies to be developed
Research Site • Coles Bay/ Freycinet (Tasmania, Australia) • Small, coastal town bordering national park • 554 rate payers • Peak times 1000-6000 visitors • Active tourism association
Method • Community workshops – organised through the local tourism association, Tourism Tasmania and Green Globe • Survey of resident perceptions: • 554 ratepayers • Response rate of 31% • 40 locals • 134 shackies
Key risks: Price of housing Prices in shops Parking problems Pressure on local services Concern about negative impact on the quality of life Benefits: Volunteerism Changing character of the community New infrastructure development Focus Group Results
Conclusions • High community awareness of risks • They are keen to mitigate risks • Community consultation is crucial • Requires an ongoing monitor