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Tourism in Rural Hampshire

Tourism in Rural Hampshire. Roger Budden Real Places. Why Tourism?. Farm diversification Adding vitality to rural communities Range of jobs Consumer interest in the countryside The “ Staycation ” effect. What is Rural Tourism?. Holidaymakers Day Visitors Business Visitors. New Uses.

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Tourism in Rural Hampshire

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  1. Tourism in Rural Hampshire Roger Budden Real Places

  2. Why Tourism? • Farm diversification • Adding vitality to rural communities • Range of jobs • Consumer interest in the countryside • The “Staycation” effect

  3. What is Rural Tourism? Holidaymakers Day Visitors Business Visitors New Uses Traditional Pursuits Accommodation Visiting Attractions Walking, Cycling, Horse Riding, Shooting, Fishing, County Shows Glamping, Go Ape Festivals, Zorbing, Weddings, Mountain Biking Museums, Farm Attractions, Houses, Gardens Hotels, B+B’s, Self-Catering, Camping, Caravans

  4. Hampshire as a Destination • Test Valley • New Forest • Winchester and Central Hampshire • East Hampshire and the South Downs • North Hampshire • The Solent

  5. Hampshire Tourism Volume and Value • 4.3 million overnight trips • 3.7 m domestic visitors • 0.5 m overseas visitors • 37 million day visits • 60,000 jobs (c.9% of employment in County) • £2.4 billion spend • £1.6 billion day visitors • £800 million staying visitors

  6. Consumer Trends Staying at home The real thing The connected society Experiences not places Learning and leisure The value of downtime Quality facilities and service

  7. Still Popular and Growing Walking Cycling Caravan and Camping Self Catering

  8. Still Popular and Growing Family Activities Local Produce Weddings Fishing Gardens

  9. New Areas of Growth Glamping Festivals Cookery Boutique Hotels

  10. New Areas of Growth Hands-on Visits Adrenaline Activities Wildlife Geo-caching

  11. Areas of Opportunity • Camping – rough and fancy • Touring Caravans • Festivals • Accommodation along long distance footpaths and cycle routes – baggage transfer • Equestrian B+B • Local Produce – “Catch it, Cook it, Eat it” • Mountain Boarding • Farm/Landscape/Wildlife Walks

  12. Help! • Visit England: www.visitengland.org • Tourism South East: www.tourismsoutheast.com • Hampshire County Council: www.hants.gov.uk • Our Land: www.our-land.co.uk • RDPE – Leader Programmes, Paths for Communities, RDPE 2013 onwards?

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