Monday

1. Monday • Ch. 2 structured notes • Pick up note sheet near my computer • Group “activity”/discussion • Internet Activity Some people have work that needs to be made up—others did a good job of this Friday!

2. Marketing College & Amateur Sports Chapter 2

3. Effects of Collegiate Sports • Economic Implications for school, community, region, & state • Hotel rooms, restaurants, gas stations, shopping malls. • Media attention helps the college community benefit. • Newspapers, magazines, & local sportscast focus on team and the entire community benefits.

4. Strong Public Image • *Reminder: Promotion provides the means of communication to inform, persuade, or remind people about college athletics* • Schedule cards throughout city • Posters build enthusiasm • Promotional materials, information guides • Websites

5. Rules & Rankings • National Collegiate Athletic Association (NCAA)—governing body of most college and university athletic programs • Creates and enforces guidelines and rules that schools must follow in order to remain in good standing • Guidelines areas include: • recruitment, gender equity, scholarships, gambling prohibitions, and many ethical issues

6. College Team Rankings • Based on past team performance, talent, team schedules, & personal preference • First rankings occur before the season starts

7. Why so much emphasis on rankings? • Builds excitement & strong attendance at games—creating fan loyalty & national respect • Influence major t.v. networks to schedule games • More revenue for the team & university • Fewer steps to #1 spot • Bowl games—national championship game earns $$$

8. #1 Has Lingering Effects • Favorable national recognition • Increased potential for recruitment • Retailers carry the nat’l champion’s sportswear & memorabilia • Also—being the official sportswear manufacturer for a consistent winner is good advertising.

9. TIME OUT Each team in the 1998-99 Rose, Sugar, Orange, & Fiesta Bowls earned an average of $12.5 million Other bowls paid from $700,000 to $3.6 million to each participating team.

10. MARKET SEGMENTATION • Market segment—a group of individuals within a larger market that share one or more characteristics. • Example—many like basketball, but a smaller group specifically enjoys University of Kentucky b-ball. • So, magazine covers featuring the Wildcats will sell more than one featuring the Brigham Young University Cougars

11. TIME OUT The University of Kentucky Wildcats men’s basketball team brought $3.3 million in fan spending for business in downtown Lexington, Kentucky in 1996-1997

12. 5 Elements of Market Segmentation • Geographic Segmentation—dividing markets into physical locations (eastern, northern, southern, & western) • Demographic—info that can be measured (income, gender, & education)

13. Psychographics—Lifestyle choices and attitudes (can’t be measured) • Will you attend the game on a holy day or your faith? • Product usage—what products you use, how often, and why. • Use this to encourage you to try new, similar products. • Benefits derived—value people believe they receive from the product or service. • Enjoyment from a good game; team logo shirt vs. a identical shirt w/o the logo

14. Assignment • Give a college sports example relating to each element of market segmentation • How? • Pick a college team (other than the Huskers) • Identify an example from each market segmentation • Geographic, Demographic, Psychographics, Product usage, Benefits Derived

15. Example: Husker Football • Geographic: Nebraska (maybe some South Dakota??) • Demographic: All ages, both genders, all levels of income & education • Psychographics: People avoid having weddings on Husker game days • Product Usage—Val’s pizza • Benefits derived—tons of Husker apparel; memorabilia; game day T-shirts; $2.00 per balloon??

16. Tuesday • Open MY website • Work on what we’re working on & I don’t have to “block” websites

17. Internet Activity • Work with a partner • List five strong college football or basketball programs. • Use the Internet to find out how many fans the stadium or arena holds for each of these schools & ticket prices. • How much revenue would be generated from ticket sales for a sold-old game?

18. Women’s College Sports • NCAA focused attention in 1980 • 1981 19 nat’l championship events were added to the women’s programs • Attendance has steadily grown—networks run more games.

19. TIME OUT Average home-game attendance at the University of Tennessee women’s basketball games increased from 2,725 in 1978-79 to 10,500 in 1996-97

20. Marketing Opportunities in Women’s Sports • A new target market is opening up • Women now want soccer shoes, basketballs, golf clubs, bats, & racing bikes.

21. Review Questions • Market Segmentation • Involves looking at the entire marketplace as one • Involves dividing the marketplace into smaller interest groups • Usually decreases total sale • Is no longer used by successful marketing strategist

22. Review Questions • Market Segmentation • Involves looking at the entire marketplace as one • Involves dividing the marketplace into smaller interest groups • Usually decreases total sale • Is no longer used by successful marketing strategist

23. Taking your little brother out for his birthday instead of going to a game with friends is an example of: • Demographic segmentation • Benefits derived segmentation • Psychographics segmentation • Product usage segmentation

24. Taking your little brother out for his birthday instead of going to a game with friends is an example of: • Demographic segmentation • Benefits derived segmentation • Psychographics segmentation • Product usage segmentation

25. Technology • Use the Internet to find the latest rankings for a college sport • Choose one of the teams in the Top Five. • Search again to find the history behind the success of that team. • List the most recent steps to the team’s success.

26. Research • Conduct research on schools that have been placed on NCAA athletic probation. • List the reasons for the probation and the effects of the probation on the team’s success

27. Thursday • Hand in Episode 2 worksheet from yesterday • Get out notes sheet – finish with book • Get out Ch. 2 Internet Research (ticket prices x stadium seating, etc.) – Finish • Check grades – time for individual help if needed today

28. Monday • Work on Special Olympics brochure • Probably saved in your folder as a Publisher file • If you need the rubric, get it off my website • Vote for school spirit video – we can watch if you want

29. Sarah Leeth, 2010 USA National Games, • leeth@2010specialolypmics.org or (402) 981-4862

30. Tuesday • Vote on spirit video  • Can we get finished with the first brochure today? • Turn in to DocuShare • Start second one tomorrow?

31. Wednesday • Your choice – • Do you want to take a break from the brochures & watch Full Contact Episode 3? • Or would you rather finish up brochure #1 and watch that another day?

32. Thursday • Let’s get finished with the Special Olympics

33. Friday • Should have me proof-read your Special Olympics brochure – turn in to Docushare after corrections made • START your Lincoln attractions brochure. (Instructions are on last Friday’s date on my website)

34. Monday • Welcome back – • Two days to finish Lincoln Attractions brochure • Ideas: • Hotels • Restaurants • Things to Do… • Facts? • Maps? • Photos • Should have turned in S.O. brochure by now – will grade tonight

35. Friday • Get a book & piece of paper • Assignment: • Page 45 Questions 1-4 • Page 46-47 Questions 1-9, 11-13 • Quiz Monday (over chapter 2) • Extra credit (very little, but some) – word search • Some people still missing brochures – big points