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Distracted Driving

Distracted Driving. Winter 2012. Safety Campaign. What’s the problem?. Every single time someone takes their focus off the road – even if just for a moment – they put their lives and the lives of others in danger.

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Distracted Driving

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  1. Distracted Driving Winter 2012 Safety Campaign

  2. What’s the problem? • Every single time someone takes their focus off the road – even if just for a moment – they put their lives and the lives of others in danger. • Distracted driving is unsafe, irresponsible, and, in a split-second, its consequences can be devastating. • There’s no call or email so important that it can’t wait.

  3. Bad News

  4. Data • Drivers who use hand-held devices are four times as likely to get in injury-producing crashes.

  5. What is distracted driving? • Visual — taking your eyes off the road • Manual — taking your hands of the wheel • Cognitive — taking your mind off what you’re doing

  6. Distractions • Using a cell phone • Eating and drinking • Talking to passengers • Grooming • Reading, including maps • Changing the radio station, CD, or Mp3 player • Using a PDA or navigation system • Watching a video

  7. Younger drivers most at risk • Under-20 age group: greatest proportion of distracted drivers. • 16 percent of these young drivers involved in fatal crashes were distracted. • Lack of driving experience = critical misjudgments when distracted.

  8. But they aren’t alone • Every day, more than 800,000 vehicles are being driven by someone using a hand-held cell phone. • You need to watch out for them—they aren’t watching out for you!

  9. The key message • Stop multi-tasking while driving. • Just “Put It Down” and concentrate on the road. • Be a good example for your peers and your children. • When you’re a passenger, make the driver pay attention.

  10. Managing distractions • Turn off your phone or switch to silent mode when you get in the car. • Spread the word. Set up a special message to tell callers that you’re driving. • Pull over if you need to make a call. • Use your passengers. Ask a passenger to make the call for you. • X the Text. Don’t text, surf the web or read your email while driving.

  11. Managing distractions, cont. • Know the law for your state and city. • Prepare. Review maps and directions before you start to drive. • Secure your pets before you start to drive. • Keep the kids safe. Pull over to a safe location if they’re distracting you. • Focus on the task at hand. Avoid anything that takes your mind and eyes off the road.

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