Export Rice Wine TO SINGAPORE By 童少华 0503005205 周 钧 0503005213 庄泾坤 0503005207

1. Export Rice WineTOSINGAPOREBy 童少华0503005205 周 钧0503005213庄泾坤0503005207

2. 古越龙山 SINGAPORE

3. Short Profiles of The Company

4. 古越龙山 Zhejiang Gu Yue Long Shan Shaoxing Wine Company is the largest rice wine production, management, export enterprise in China. With the best wine production equipments and the only provincial technology center of rice wine , the company’s output reached 11 million tons.

5. The products were well sold in major cities of China, and also in Japan, Southeast Asia, Europe and the United States and more than 30 countries and regions.

6. The Product to Be Exported

7. The Country With WhichWe Wish to Trade Merlion(鱼尾狮)

8. Brief Discussion of The Country’s Relevant History • Singapore became a colony of British as an important trading port and military fortress in the 19th century . • On August 9, 1965, under the leadership of Lee Kuan Yew , Singapore seperated from Malaysia and established the Republic of Singapore . • On June 14, 1980, the Chinese government and the government of Singapore signed an agreement about establishing commercial representative office . • On October 3, 1990, the establishment of diplomatic relations between China and Singapore.

9. Geographical Setting

10. Singapore was in the south of Malay Peninsula, located in the center of Malacca Strait and Southeast Asia, which was called “the crossroads of Asia”. It’s a very important geographical position. LOCATION

11. The climate of Singapore is tropical oceanic climate . It’s warm and wetness throughout the year. The temperature of the country is between 24℃and 32℃. Annual precipitation is about 2400mm. CLIMATE

12. The main topography of Singapore is plain. The average elevation is about 17 meters . There are some hills in the central section. The highest mountain is about 170 meters. TOPOGRAPHY

13. Rice wine TO Singapore

14. Population(2006)‏ • Population: 3.6million(4.48)‏ • Chinese: 75.2% • Malaysian: 13.6% • Indians: 8.8% • Others: 2.4%

15. growth rates1.71% • average age: total: 36.2male: 35.9 female: 36.6 • Average life expectancy Total: 81.53male: 78.96female: 84.29

16. Migration rates and patterns • Net migration rate Immigrants 11.53 / 1,000

17. Education • Primary: 172 • Secondary schools:163 • Junior college (Senior middle):17 • Polytechnics:5 • University:4 • Private schools:1126

19. Education

20. National University

21. NanYang Technological University

22. Singapore Management University

23. Literacy rates • above 15 years old can read and write • Total: 92.5% • Male: 96.6% • Female: 88.6%

24. Political structure • Parliamentary republic

26. Political parties • People's Action Party (PAP) • Singapore Democratic Party (SDP) • Barisan Sosialis • Singapore Malay clan agencies • People's United Front

27. Relations between Singapore and China

29. Legal system & Social security • a sentence of lash • gallows

30. Religions • Buddhism & Taoism • 兴都教 • Catholic church • Christianity • Judaism • 锡克教

35. Living conditions • Diet and nutrition • Housing

36. Chinese Food

37. Indian Food

39. Drink • Singaporeans like red wine • Man like beer • Women like ChangDao tea • Red wine import: 9.4milion L (2001) ~18.6milion L (2004) # 2005-2006 red wine spending increase 24% red wine import from Italy increase 64%

40. Housing • Housing Development Board (1960) • HDB flats(政府组屋) • Central Provident Fund, CPF(1955) • more than 93% of Singaporeans have their own houses

44. Language • Chinese English Malay Tamil • Official & Business: English • Most can speak two language • (EN&Mother tongue)‏

45. Rice wine • Company profile • The history of our product • The advantage and compatibility • Geographical region of the market • Two kinds of distribution

46. Our company

47. Product • Four kinds of trademarks:

48. Product

49. The history of our product • The trademark of “古越龙山”come from 2500 years ago