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A MARKETING OPPORTUNITY. NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE. THE CHALLENGE NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE. Determine best school at national level. Determine best school at regional level. Determine best school at zonal level. THE STRATEGY
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A MARKETING OPPORTUNITY NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE
THE CHALLENGE NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE Determine best school at national level Determine best school at regional level Determine best school at zonal level
THE STRATEGY NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE April National Junior Championships Jan. – Mar. The BOKOMO Challenge takes place Oct. – Nov. Brief Schoolson the BOKOMO Challenge July – Sept. Develop infrastructure for BOKOMO Challenge May – Aug. Plan strategy for BOKOMO Challenge
THE OBJECTIVES: PARTICIPANTS /SPECTATORS NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE National Youth and Junior Championships National BOKOMO Challenge 21 Regions Teams to Nat. Challenge 630 athletes; + 10000 spectators Regional BOKOMO Challenge 8 schools/ 6 zones/21 Regions + 21000 athletes; +210000 spectators Zonal BOKOMO Challenge + 500000 athletes participating; + 500000 spectators
THE STATISTICS: ZONAL OPERATIONS NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE
THE STATISTICS: REGIONAL OPERATIONS NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE
THE STATISTICS: NATIONAL OPERATIONS NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE
THE STATISTICS: BUDGET TOTAL NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE TOPOGRAPHIC LAY-OUT: ANNUAL INCOME/EXPENSES