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Vancouver Island Tourism Outlook

Vancouver Island Tourism Outlook. Dave Petryk President and CEO. Embedded PowerPoint Video. By PresenterMedia.com. $20 Million. How’s Business. Hotel Occupancy Vancouver Island +2.3% Greater Victoria +2.8% Nanaimo +3.1% Campbell River +1.6% Daily Rate Vancouver Island +4.4%

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Vancouver Island Tourism Outlook

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  1. Vancouver IslandTourism Outlook Dave Petryk President and CEO

  2. Embedded PowerPoint Video By PresenterMedia.com

  3. $20 Million

  4. How’s Business Hotel Occupancy Vancouver Island +2.3% Greater Victoria +2.8% Nanaimo +3.1% Campbell River +1.6% Daily Rate Vancouver Island +4.4% Greater Victoria +6.3% Nanaimo +0.1% Campbell River +3.1% • International Arrivals • US Overnight +4.6% • Asia/Pacific +7.8% • Europe +0.9% • Airports • Victoria +2.2% • Nanaimo +20.7% • Comox -4.5% • BC Ferries • Main Routes +0.5 • Inside Passage -3.8%

  5. Strategic Highlights • Continued Focus on BC, AB and WA • Building on the use of EQ and Prizm • Enhanced focus on length of stay and referral • Growing the awareness of the value of tourism and support of the tourism industry • Enriching the corporate culture

  6. Special Projects • Powering Economic Alignment and Growth through Tourism • Vancouver Island and Sunshine Coast Trails Strategy • New Corporate Web Site tourismvi.ca

  7. Marketing Highlights • CTV Spring/Summer Campaign • 4 week buy-in • 95+ 15 sec • Choice of market • Go Vancouver Island • Publication Websites • Vancouver Island Residents

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