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The six online reputational drivers

The six online reputational drivers. Matt Bostrom, APCO Worldwide. Today’s Consumer. 87% trust a friend’s recommendation over a critic’s review — Marketing Sherpa Spends 1 in every 4.5 minutes online on a social networking site — Nielsen

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The six online reputational drivers

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  1. The six online reputational drivers Matt Bostrom, APCO Worldwide

  2. Today’s Consumer • 87% trust a friend’s recommendation overa critic’s review —Marketing Sherpa • Spends 1 in every 4.5 minutes online ona social networking site —Nielsen • 300% more likely to trust other social network users’ opinions over advertising —eMarketer

  3. It’s all about informants Get news from blogs or social networks Write or contribute to a blog Post updates to a social network (Facebook, Twitter, LinkedIn) Leave comments on public blogs or online forums Share photos or videos on websites, blogs or social networks Organize an online or physical event related to social media Share or promote news or product reviews on social networks

  4. THE SIX FACTORS

  5. RAZORFISH LIMINAL SAYS

  6. RAZORFISH LIMINAL SAYS

  7. Who Does it Well?

  8. E: mbostrom@apcoworldwide.com T: @mbostrom Lin: http://www.linkedin.com/in/matthewbostrom

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