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Pioneer Fellow Project Report. Appreciating confidentiality the reports will be handeld safly and kept confidential by the I&E Lab. A Power Point presentation 5-15 slides to a potential industry alliance partners auditory. The Structure should follow the present document.
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Pioneer Fellow Project Report • Appreciating confidentiality the reports will be handeld safly and kept confidential by the I&E Lab. • A Power Point presentation 5-15 slides to a potential industry alliance partners auditory. • The Structure should follow the present document....
Summary of Technology Project Results • 1-3 Slides on the technology evaluations, experiments or lab demonstrations • A final statement on the result of the technology evaluation
Reminder: University Technology Incubator Model as a “Broker of Technology” Frame of UTI Support Stable Spin-off Pre-Incubation Spin-Off Formation Alliance Development AllianceSpin-Off Uniqueness • Clarification of IP • Global identification on parallel research teams • Identification of existing entrepreneurial approaches • Securing of IP in spin-off • Differentiate against parallel activities and existing approaches • Position spin-off as a TT vehicle with IP plan including licensing roadmap • Building argumentation on uniqueness & differentiation • Develop Product IP • Fast track to technology demonstration • Identify bottlenecks • Independent infrastructure • Unique supplier • Clarification of usefulness • Conservative business scenario with redundant supplier & infrastructure independence • First market scenarios • Present feasible demonstrator development or production scaling • Develop market plan with partners • Field test • Demonstrator scaling • Test marketability Feasibility Technology Maturity • Develop number of technology application scenarios • Position on technology life cycle • Identification of concurrent technologies • Capability build up plan according technology invention type • Skill set & resources • Resources and cost breakdown • Credible capability build up, showing “we can do it” • Industrialization plan • Address industry partner with irregular technology cycle perception • Joint development and industrialization • Build technology absorptive capacity Entrepreneurial Setting • Developing a role as a “broker of technology” • Identify potential industries for alliance approach • Business model build up according technology invention type • Present business model showing “how to do it” • Approach industry alliances partner according technology absorption capabilities and industrialisation & marketing capability • Negotiate industrial share holder ship or board representation • Alliance contracting
Uniqueness What are the unique elements of the technology How is the IP situation, how big is your technological “head start” What other entrepreneurial approaches do exist (other spin-offs, alternative solutions) Uniqueness: What are the unique elements of the technology How is the IP situation, how big is your technological “head start” What other entrepreneurial approaches do exist (other spin-offs, alternative solutions) Feasibility: What infrastructures are needed? How can you get it and to what price? What partners are needed on the supplier side? Mayor bottelnecks identified e.g. non redundant supplier Who would find the technology useful? Technology Development: What application scenarios did you develop/examine? What is your situation with competing technologies? How mature is the technology? Ideas about pricing/costs. Entrepreneurial Setting Who would be your partners? What discussions did you have with them? Who would be working in a possible start-up? What are the roles and tasks of the different people in that start-up (what do they do when they go to work, each day)?
Reminder: Framework to assess potential Industrial Alliance Partner high • Technology Alliance • Niche System Provider • Licensing Partner • Supplier • Competitor • Direct license from academia • Merger and Aqusition • Market competition Technology Absorptive Capacity • Market Alliance • Subsystem Provider • Marketer • Supply Chain Partner No Approriate Alliance low low high Industrialisation and Market Capability • Industry partners assessment matrix above and description of the axis decisions • Experience report on industry alliance partner discussions and results Departement/Institut/Gruppe
Technology lifecycle positioning of evaluated technology spin-offs; self-assessment on Technology Readiness (Technology) Industry Alliance (Technology) Standalone (X) (Y)
Reminder: Technology Invention Type and Spin-Off Positioning Technology Type Capability Build Up Business Model Build Up Alliance Partner Material Invention • Material R&D • Material Production Engineering • Material Process Integration • Supply Chain • Technical Sales • R&D Service • Production Engineering • Integration Engineering • Licensing • Small Batch Material Sales • Niche Material Supplier • Low Technology Absorption Partner • Process Industry with low Technology Absorption • Niche Process Application Partner Process Invention • Process R&D • Process Engineering • Process Integration • R&D Service • Process Engineering • Integration Engineering • Licensing Subsystem Invention • R&D Service • Integration Engineering • Product Sales • Product Service Spares & Maintenance • System Provider • Niche Subsystem Provider with low Technology Absorption • Technical Marketer • Subsystem R&D • Subsystem Integration • Subsystem Production • Supply Chain • Technical Sales System Invention • R&D Service • Product Sales • Product Service Spares & Maintenance • Niche System Provider • System Provider with low technology absorption e.g.aged out • Marketer • Supply Chain Partner • System R&D • System Industrialization • System Production • Supply Chain • System Sales • System Service
Technology Spin-Off Development Scenario Example • Scenario describtion as the basis of a feasible business case
Technology Spin-Off Development Scenario Example • Detailed 5 years insite out Business Plan FTE/ Investments • Resources • Infrastructure Excel Example
Example Costs Business Implementation Infrastructure Investment [kCHF] Running costs [kCHF]
Example Market Scenarios and Assumptions • Potential Revenues/ Sales per region
Example Business Case
Out Look Next Steps • Final Pioneer fellow Statement on Technology development in a Spin-Off formation