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Mastering Speech Beginnings and Endings for Impactful Communication

Learn how to craft attention-grabbing introductions and powerful conclusions for effective speeches. Understand the importance of establishing credibility and goodwill, as well as reinforcing the central idea for a lasting impact on your audience.

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Mastering Speech Beginnings and Endings for Impactful Communication

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  1. 9 Beginning and Ending the Speech

  2. The Introduction • Get attention and interest • Reveal the topic • Establish credibility and goodwill • Preview the body of the speech

  3. Methods of Gaining Attention • Relate your topic to the audience • State the importance of your topic • Startle the audience • Arouse the curiosity of the audience • Question the audience • Begin with a quotation • Tell a story

  4. Credibility The audience’s perception of whether a speaker is qualified to speak on a given topic.

  5. Goodwill The audience’s perception of whether the speaker has the best interests of the audience in mind.

  6. Rhetorical Question A question that the audience answers mentally rather than out loud.

  7. Preview Statement A statement in the introduction of a speech that identifies the main points to be discussed in the body of the speech.

  8. Tips for Preparing the Introduction • Be concise: Usually no more than 10-20 percent of the total speech • Look for possible introductory materials as you do your research • Be creative in devising your introduction

  9. Tips for Preparing the Introduction • Finalize the exact wording of your introduction after you have finished preparing the body of the speech • Work out the content and delivery of your introduction in detail

  10. The Conclusion • Signal the end of the speech • Reinforce the central idea

  11. Crescendo Ending A conclusion in which the speech builds to a zenith of power and intensity.

  12. Dissolve Ending A conclusion that generates emotional appeal by fading step by step to a dramatic final statement.

  13. Methods of Reinforcing the Central Idea • Summarize your speech • End with a quotation • Make a dramatic statement

  14. Tips for Preparing the Conclusion • Look for possible concluding materials as you do your research • Conclude with a bang, not a whimper • Be brief: Usually no more than 5-10 percent of the total speech • Work out the content and delivery of your conclusion in detail

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