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How to Innovate in the Land of Clones Nick Fortugno, CCO/Co-Founder Playmatics

How to Innovate in the Land of Clones Nick Fortugno, CCO/Co-Founder Playmatics. Life in the Clone Wars. Crisis of cloning in the industry Casual games have always had this problem, but social games take it to a new level. Wasn’t sure if I could in good conscience tell you to innovate.

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How to Innovate in the Land of Clones Nick Fortugno, CCO/Co-Founder Playmatics

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  1. How to Innovate in the Land of Clones Nick Fortugno, CCO/Co-Founder Playmatics

  2. Life in the Clone Wars • Crisis of cloning in the industry • Casual games have always had this problem, but social games take it to a new level. • Wasn’t sure if I could in good conscience tell you to innovate

  3. Inspirational Examples City of Eternals - Ohai

  4. Inspirational Examples Vikings of Thule - Gogogic

  5. Inspirational Examples Bite Me – Three Rings

  6. Why Innovate? • First comers own their space. At least recognized first comers. • Markets evolve as users get sophisticated and jaded.

  7. Real Top Games - 2003 * casualcharts.com

  8. Real Top Games - 2005 * casualcharts.com

  9. Real Top Games - 2007 * casualcharts.com

  10. Real Top Games - 2009 * casualcharts.com

  11. Advice for Innovating

  12. Point#1: Start from Known Places

  13. Luxor Sources • Well, there’s this really popular game called Zuma…

  14. Zuma

  15. Luxor Sources • Well, there’s this really popular game called Zuma… • And there’s other really popular game called Ricochet…

  16. Ricochet: Lost Worlds

  17. Luxor Sources • Well, there’s this really popular game called Zuma… • And there’s other really popular game called Ricochet… • And if we take the ball shooting of Zuma and the power-up catching of Ricochet…

  18. Luxor Zuma + Ricochet = Luxor And a casual hit is born!

  19. Point#2: Be Inspired by Other Media

  20. Plants vs. Zombies Sources • Start with a very successful web game.

  21. Desktop Tower Defense

  22. Plants vs. Zombies • Start with a very successful web game. • Now bring it to the casual audience: • Make enemy movement simpler. • Make the end condition more comprehensible. • Make units more knowable. • Change narrative. • Polish, polish, polish.

  23. Plants vs. Zombies And voila! A brand new casual genre!

  24. Point#3: Build New Mechanics around Proven Desires

  25. Known FB Mechanics • Slow-growth progress models work.

  26. Mafia Games

  27. Known FB Mechanics • Slow-growth progress models work. • Restaurants are fun spaces.

  28. Restaurant Games

  29. Known FB Mechanics • Slow-growth progress models work. • Restaurants are fun spaces. • Cute characters you have to care for are compelling.

  30. Pet Society

  31. Known FB Mechanics • Slow-growth progress models work. • Restaurants are fun spaces. • Cute characters you have to care for are compelling. • Playing with friends in an asynchronous way is very fun.

  32. Any FB Game, really

  33. Restaurant City And a thousand ships are launched!

  34. Point#4: Go Big or Go Home • Anything easy to make is easy to steal. • And they have MUCH more money than you to market the game. • So do something hard that will be difficult to replicate: • Complex mechanics under the hood • High production values • Next level technology

  35. Point#5:Don’t Assume Your Audience is Solved

  36. Questions? nick@playmatics.com

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