170 likes | 365 Views
innovate. 14 Sept 2009. Innovation. • the process of making improvements by introducing something new • the act of introducing something new: something newly introduced (The American Heritage Dictionary).
E N D
innovate 14 Sept 2009
Innovation • the process of making improvements by introducing something new • the act of introducing something new: something newly introduced (The American Heritage Dictionary). • the process of translating new ideas into tangible societal impact (Krisztina Holly, Vice Provost, University of Southern California, and Executive Director of USC Stevens Institute for Innovation) • the introduction of something new. (Merriam-Webster Online) • a new idea, method or device. (Merriam-Webster Online) • the successful exploitation of new ideas (Department of Trade and Industry, UK). • change that creates a new dimension of performance Peter Drucker (Hesselbein, 2002) • A creative idea that is realized [(Frans Johansson)] (Harvard Business School Press, 2004) • The capability of continuously realizing a desired future state" ([John Kao, The Innovation Manifesto, 2005]) • The staging of value and/or the conservation of value." (Daniel Montano 2006.)
Innovation • the process of making improvements by introducing something new • the act of introducing something new: something newly introduced (The American Heritage Dictionary). • the process of translating new ideas into tangible societal impact(Krisztina Holly, Vice Provost, University of Southern California, and Executive Director of USC Stevens Institute for Innovation) • the introduction of something new. (Merriam-Webster Online) • a newidea, method or device. (Merriam-Webster Online) • the successful exploitation of newideas (Department of Trade and Industry, UK). • change that creates a newdimension of performance Peter Drucker (Hesselbein, 2002) • A creative idea that is realized [(Frans Johansson)] (Harvard Business School Press, 2004) • The capability of continuously realizing a desired future state" ([John Kao, The Innovation Manifesto, 2005]) • The staging of value and/or the conservation of value." (Daniel Montano 2006.)
Creativity • Convergent Creativity Seeking a single solution • Divergent Creativity Exploration of multiple solutions
Operational Innovation • Saving money • Reducing costs
Dell Must Innovate or Die. • “Dell designers now speak of product ''love'' and ''lust,'' • Ken Musgrave, Director of Industrial Design “a far cry from just a few years ago, when design always took a back seat to competitive pricing.”
Successful Product Innovation • User Centered Design (UCD) • Test to understand the tangible user value. • “solving” their problems • Look for unmet needs • It must be demonstrable
What do our customer’s do? Ex. • Do we really know what a researcher does? • Do we really understand their work flow? • How do we find out?
Inquiry vs. observation • Inquiry often in the form of a survey will be less accurate • Observation gathers real evidence from watching users work in their environment Inquiry (10 users)On the scale of 1-5, 5 being excellent, how would you rate the business value of the discovery pane? Average value: 4 Observation (10 Users) We observed 10 users who used the discovery pane as a navigation device. 7 out of 10 Narrowed their search by company and then by source.
Reference • The Innovator’s Dilemma, Clayton Christensen • On Breakthrough Thinking, Harvard Business Review • Conceptual Blockbusting, A guide to better Ideas James Adams • Wikipedia, Innovation, Creativity • To Engineer is Human,The Role of Failure in Successful Design,Henry Petroski • The Evolution of Useful Things, Henry Petroski • Invention by Design: How Engineers Get from Thought to Thing Henry Petroski • Many Others…
Thank You Greg Merkle greg.merkle@dowjones.com