2016 Team Profiles Research and Education Communications

1. 2016 Team ProfilesResearch and Education Communications Division of Communications

2. 2016 Strategic Communications Discussion Document for Research and Education Shields Mission The Division of Communications uses strategic communications and tells stories to advance Mayo Clinic’s mission and top strategic priorities. • Increase awareness of Mayo Clinic’s unique, collaborative model of research and education to transform the practice of medicinefor unmet patient needs. 04.26.2016 FOR INTERNAL USE ONLY

3. 2016 Strategic Communications Discussion Document for Research and Education Shields How Research and Education Communications Is Organized Research Administration Clinical TrialsInnovate Commercialize Centers Centers Centers Centers Centers Centers Centers Centers Centers Centers Centers Centers Centers MAYO College of Medicine Educate the Workforce of the Future TeamScience  Discovery Science • “The Needs of the Patient Come First” 04.26.2016 FOR INTERNAL USE ONLY

4. 2016 Strategic Communications Discussion Document for Research and Education Shields We Are Research and Education Communications (April 2016) Administration Administration • Optum Labs • Mayo / ASU • MN Partnership • Mayo Ventures • And more! • Integration w/ Practice! Clinical Trials / Innovate / Commercialize Translational, Hybrid Centers Coming Soon MC College of Medicine / EDUCATION Team Science Center for Biomedical Discovery 04.26.2016 FOR INTERNAL USE ONLY

5. Bob NellisResearch: Discovery Science • Objective: Advance Mayo Clinic’s Transform the Practice goal through best practice internal and external strategic communications • Scope • As Executive Editor, grow Discovery’s Edge to a consistent international/national delivery platform with branded satellite elements and events to differentiate and profoundly position Mayo Research • Provide communications strategy leadership for the Center for Biomedical Discovery • Support communication for basic research units, including: Biochemistry and Molecular Biology; Immunology; Molecular Medicine; Vaccine Research; Laboratory Medicine and Pathology; Comparative Medicine; Biomedical Engineering and Physiology; Infectious Diseases. Also provide support for all research in Endocrinology, Diabetes, Metabolism and Nutrition. • Consultant: editorial matters for basic and applied research and external communications for research. Editor, Advancing the Science blog. • Research crisis communications and issues management 04.26.2016 FOR INTERNAL USE ONLY

6. Sara TinerResearch: Discovery Science • Objective: Advance Mayo Clinic’s Transform the Practice goal through best practice internal and external strategic communications Scope • Provides science communications plan consultation, strategy and implementation for Mayo Clinic’s Research Science and Discovery teams • Serves as the communications science story teller about Mayo Research focused on cancer, neurology, transplant and cardiovascular diseases, i.e., Mayo Clinical Priorities and Research strategic objectives • Translates discussion and issues into content (i.e., stories, presentations, including graphical representation as appropriate) that is measurably credible, timely and relevant to key audiences • Increases awareness / visibility of Mayo medical research by identifying, writing and reporting meaningful science stories for key conferences and the lay community including consumers, the general public and benefactors 04.26.2016 FOR INTERNAL USE ONLY

7. Deb AndersonEducation Enterprise Overview • Objective: Advance Mayo Clinic’s Transform the Practice and Talent and Technology goals through best practice internal and external strategic Education communications. • Scope • Strategic communication consultation and planning, leadership communications, enterprise-wide internal and external communications, media relations, social media, recruitment and promotions, video, web design, web authoring and more. • Key Stakeholders • MC College of Medicine • Mayo Medical School (MMS) • MSGME, MGS, MSHS & MSCPD • Sim Centers, Humanities in Med, Quality Academy, Online Learning, OASES, etc. • Not in Scope • Internal web maintenance • Event logistics • One exciting communication opportunity in 2016 – MMS Opening – Arizona Campus, June. 04.26.2016 FOR INTERNAL USE ONLY

8. Nicole FerraraMayo Clinic Cancer Center • Objectives • Increase and maintain a high level of internal awareness for the Cancer Center • Support marketing & external communications efforts to drive overall external awareness and consideration of the Cancer Center • Scope • 3-shield, enterprise-wide internal communications, social media and web sites • NOTE: Media relations and external communications support for the Cancer Center is provided by Joe Dangor, Media Relations • Not in Scope • Department- and division-level work • Administrative communications • Event planning and logistics 04.26.2016 FOR INTERNAL USE ONLY

9. Megan ForlitiResearch: Aging (Robert and Arlene Kogod Center) • Objective: Advance Mayo Clinic’s Transform the Practice goal by providing consultation and expertise for Mayo Clinic Center on Aging’s strategic priorities • Scope • Develop consistent Internal/Employee Communications • Increase share of voice through Media relations and Social Media • Enhance Center’s Web presence, including updating content and videos • Increase Center visibility through Conference planning and attendance • Collaborate with Development to provide benefactor updates • Update Center Collateral to ensure unified messaging and visual identity • Serve as liaison for potential collaborations • Not in Scope • External Advisory Committee meeting prep (i.e., agendas, slides, table cards) • Create Intranet site to promote internal Center communication • Conference Logistics • Exciting Comm Opportunity: Annual Alliance for Healthy Aging Conference to take place in Florida – closer collaborations with Florida campus 04.26.2016 FOR INTERNAL USE ONLY

10. Colette Gallagher Center for Individualized Medicine (CIM Research) • Objective: Advance Mayo Clinic’s Transform the Practice goal through best practice internal and external strategic communications • Scope • Provide communications strategy for internal/external awareness • Support communication for five translational and six infrastructure programs • Manage social media activities • Annual IM Conference • Quarterly Research Gathering • Not in Scope • Intranet and web site content • Marketing, Development • Grand Rounds • Events management 04.26.2016 FOR INTERNAL USE ONLY

11. Elizabeth Zimmermann YoungRobert D. and Patricia E. Kern Center for theScience of Health Care Delivery • Objective: Position Mayo/center as a leader in the health care delivery science space, including big data in health care. Encourage collaborative research and showcase Mayo/center value to patients, payers, referrers. • Scope • Ensure communication activity/message alignment with Mayo Strategic Plan • Increase awareness of translational research findings through story telling and external collaborations to accelerate application in clinical practice (TtP, EOR) • Provide/coordinate compelling and consistent marketing for health care delivery education opportunities (IiTaT, EOR, TtP) • Support Mayo’s policy reform initiatives through story telling and other coordinated communication activities (with Government Relations) (EOR, TtP) • Illustrate center value to Mayo leadership, potential collaborators, benefactors (in coordination with Development Communication) (AOE) • Establish and maintain consistent communication platforms/processes for internal and external communication (AOE, EOR, IiTaT) 04.26.2016 FOR INTERNAL USE ONLY

12. Julie Janovsky-MasonResearch Administration – Arizona campus Objective: • Advance Mayo Clinic’s research efforts in Arizona internally and externally through strategic communications Scope • Research communications lead • Internal, leadership and external communication liaison • Media Relations • Research administration committee member • Research intranet site Key Stakeholders: Research leadership; Researchers across all specialty areas, Development 04.26.2016 FOR INTERNAL USE ONLY

13. Saloni NayarResearch Administration – Enterprise, Minnesota • Objective: Advance the strategic priorities of Mayo Clinic Research throughbest-in-class integrated communications • Scope • Internal and Leadership Communication • Key Stakeholders • Executive Dean for Research • Chair of Research Administration • Research Administrators and Operations Managers (RST) • Not in Scope • Research initiatives / projects not designated as strategic priority • Communication for centers • Strategic collaborations with academia and industry 04.26.2016 FOR INTERNAL USE ONLY

14. Marcia Mattson (in Transition to Staff Engagement)Research Administration – Florida campus • Objective: Advance institutional priorities via research communications • Scope • Identify and execute compelling communications (stories, examples) • One-voice, high-level Research leadership communications (internal, external) • Key Stakeholders • Research, and Practice and Development leadership • Thought leadership (EO, Governmental Relations, Payer Relations) • Not in Scope • Non-strategic, one-off work (flyers, new web pages, Twitter maintenance) • Administrative work (business plan development; change management) • Event logistics • 2016 goal - develop strategic, compelling stories to leverage in multiple ways 04.26.2016 FOR INTERNAL USE ONLY

15. 2016 Team ProfilesResearch and Education Communications Thank you for your Time today