1 / 9

Mansfield Town’s C rowdfunding Experience

Mansfield Town’s C rowdfunding Experience. ‘Make Mansfield Your Hotspot’ . Sarah Nelson – Mansfield BID Manager. The Mansfield BID April 2010 55% in favour 65% aggregate rateable value Average L evy £290,000 per year Additional revenue generated from other areas i.e.. radio scheme

ranger
Download Presentation

Mansfield Town’s C rowdfunding Experience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mansfield Town’s Crowdfunding Experience ‘Make Mansfield Your Hotspot’ Sarah Nelson – Mansfield BID Manager

  2. The Mansfield BID • April 2010 • 55% in favour • 65% aggregate rateable value • Average Levy £290,000 per year • Additional revenue generated from other areas i.e.. radio scheme • 13 Board Members • Marketing, Safe & Secure, Cleansing & Maintenance, Access, Investing, Appealing

  3. Why Crowdfunding ? • Unsuccessful with Portas Application • Introduced by ATCM • Spacehive Introduced – easy process • Unique concept to raise funds • Engage community / stakeholders • Grab media attention • Support provided

  4. Process • Clear steps via Spacehive • Costs set • Timescale decided • Project uploaded • Verification • Target audiences set • Marketing Package designed • Launch

  5. Key element – MARKETING • Be aware of audience • Get the message right / ‘by in’ – • Make Mansfield Your Hotspot • Launch event • Flood Media – Press releases, radio Interviews, TV • Information to potential Stakeholders • - Letters / Information packs • - Networking • - Presentations • - SOCIAL MEDIA • Continuous updates • Celebrate Milestones • Reminder of project / importance

  6. Press Examples

  7. Outcome • Funds Raised • Press Release • Procurement Process • Wi Fi Installation • Switch on Event • Feedback

  8. TIPS • Careful consideration for project • Realistic Timescale • Know the audience • Detailed Marketing Plan • - Create a buzz • -Generate community engagement • Continual updates • Celebrate

  9. MANY THANKS FOR LISTENING 01623 635675 Sarah@mansfieldbid.com

More Related