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The Phoenix Principle: Creatin g Superior Results Every Time

The Phoenix Principle: Creatin g Superior Results Every Time. Adam Hartung.  2012 Adam Hartung . Which of these companies do you think is most likely to double revenue in the next 5-10 years?. 2. 3. 4. 1. Boeing NBC/Universal Caterpillar Apple.  2012 Adam Hartung .

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The Phoenix Principle: Creatin g Superior Results Every Time

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  1. The Phoenix Principle: Creating Superior Results Every Time Adam Hartung 2012 Adam Hartung

  2. Which of these companies do you think is most likely to double revenue in the next 5-10 years? 2 3 4 1 Boeing NBC/Universal Caterpillar Apple 2012 Adam Hartung

  3. Which of these companies do you think is mostlikely to fail in 5-10 years? 2 3 4 1 AT&T Microsoft 3M Facebook 2012 Adam Hartung

  4. Apple has demonstrated that focusing on unmet needs is very successful 2012 Adam Hartung  2009 Adam Hartung

  5. More successful than focusing on defending & extending the old business Source: The Bloor Group  2009 Adam Hartung 2012 Adam Hartung

  6. Growthincreases value  2009 Adam Hartung 2012 Adam Hartung

  7. Doing more of what you know often does not pay off 2012 Adam Hartung

  8. And defending your core can be problematic, even in growth markets 2012 Adam Hartung  2009 Adam Hartung

  9. Our 14 year study on business success surprised us Core Focus Leadership Overcoming Lock-in 2012 Adam Hartung

  10. Long ago… 2012 Adam Hartung

  11. Kodak sustained growth with many new products designed to defend & extend amateur film sales  2009 Adam Hartung 2012 Adam Hartung

  12. Meanwhile, in the lab, disruptive innovation was developed 2012 Adam Hartung

  13. But Kodak missed the market shift entirely THIS VS THIS 2012 Adam Hartung

  14. Leaders are put at risk by market shifts with superior returns going to adapters VS 2012 Adam Hartung

  15. Revenue growth is all that matters The Phoenix Principle Be future-oriented Obsess about competitors Disrupt yourself Create and maintain white space 2012 Adam Hartung

  16. 15% of current market leaders turn over every 3-5 years. Environmental change means opportunity 2012 Adam Hartung

  17. Step 1 -Investfor future value, not historical skills 2012 Adam Hartung

  18. Step 2 – Invest in attacking traditional lock ins Industry Lock-in: Customers care about the quality of analog music Industry Lock-in: Customers want laptops for portability 2012 Adam Hartung

  19. And…start on the fringe – not in a gladiator battle VS. 2012 Adam Hartung

  20. Step 3 – Be Disruptive. What can be done differently to fulfill trends 2012 Adam Hartung

  21. Step 4 – Keep your managementin white space 2012 Adam Hartung

  22. The Phoenix Principle for superior rates of return Investfor the future, notfrom the past Focus on competitors, not customers Be disruptive, not sustaining Manage inWhite Space to innovate 2012 Adam Hartung

  23. Contact Information Keynote Speaker Growth Workshops 847.726.8465 www.adamhartung.com adam@sparkpartners.com 2012 Adam Hartung

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