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2007 - 2008 Children & Youth Public Relations Workshop

Public Relations. 2007 - 2008 Children & Youth Public Relations Workshop. Public Relations. How does public relations impact youth programs of The American Legion Family?. Public Relations. Make News in Your Communities. Public Relations. Visibility Advocacy Frequency

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2007 - 2008 Children & Youth Public Relations Workshop

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  1. Public Relations 2007 - 2008 Children & Youth Public Relations Workshop

  2. Public Relations How does public relations impact youth programs of The American Legion Family?

  3. Public Relations Make News in Your Communities

  4. Public Relations Visibility Advocacy Frequency …and they will come.

  5. Public Relations Be unconventional! Use “force multipliers” to promote programs

  6. Public Relations Besides the media: School Publications School electronic media Church/Temple bulletins Chamber of Commerce Military Base newspapers / radio / tv

  7. Public Relations Event Awareness • Post Newsletter • Website • Email blitz • School Superintendent • PTA meetings

  8. Public Relations Four Pillars Information Campaign

  9. Public Relations Advocacy • Heroes to Hometowns • PERA/Veterans Memorials • Post Disaster Prep & Response • Troop Support (GWOT) • Veterans Legislation

  10. Public Relations Invite School Officials • Community Events: • Heroes to Hometowns • Blue Star Salute • Veterans’ Service Days • Disaster Preparedness & Response • Child Identification Activities

  11. Public Relations • Prominent Speakers, Celebrities • Fundraising Events • Legacy Fund Drives • Media Cosponsors

  12. Public Relations Community Relations The art of creating and maintaining face time with force multipliers

  13. “Movers & Shakers” Elected Officials Public Servants Business & Industry Chambers of Commerce The media The community at large Churches Schools Nonprofits Military Units Community Relations Audiences

  14. You are an Ambassador for your post, unit and their Children and Youth Programs Both external and internal audiences

  15. PublicRelations • Goals of Community Relations • Educate non choir audiences about your purpose and services • Inside “sales” and support for programs • Ongoing partnerships for mutual support • Become a “Good Neighbor” in the community

  16. PublicRelations The Michael Peterson DVD • Ideal Tool for Addressing Groups • 50% of cost to Legacy Scholarship Fund • “It’s Who We Are” • Legacy Fund PSAs for TV/Cable • Pitch about Fund Included

  17. Public Relations DVD Available for $12 ($10 plus $2 postage and handling) • Online by credit card: www.legion.org • Toll free: --866-539-2509 • By Mail (Check or Money Order): Michael Peterson DVD The American Legion P.O. Box 1055 Indianapolis, IN 46206

  18. PublicRelations • Use Media Tools • News Release • Media Advisory • Radio Copy • Produced TV-Radio spots • Talk Radio/TV Morning News Shows • Editorial Board • Letters to the Editor • Build a media kit

  19. Public Relations INVOLVE YOUTH “Hot” Legion Opportunities Heroes to Hometowns Legacy Scholarship Homeland Security Partnership

  20. Public Relations How to Pitch Media • News Peg • When • Electronic or Print • Attention Step • Getting Past the Crowd

  21. Public Relations Stand out • Build relationships with local working media • Use accurate titles and names in written correspondence • Follow-up with phone calls

  22. Public Relations Story Ideas • Child Identification Night • Town Hall on Youth Suicide Prevention • Personal Story on TFA • Family Support Network in Action • Post Haunted House with Halloween Safety • Youth Disaster Training at Post • Be Creative

  23. Public Relations Reach out to kids, their parents, their peers, their teachers and “their” media.

  24. Public Relations Making a Difference

  25. Public Relations 2007 - 2008 Children & Youth Workshop

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