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Readership

Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

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Readership

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Daily newsbrand readership (Print & Online) 000s 6,999 6,062 +8.8% +41.0% 3,512 3,225 +2.9% +16.2% 2,211 2,106 1,697 +56.2% 1,297 +5.4% +136.5% 1,181 +5.2% 719 +2.9% 393 +81.3% +28.6% Source: NRS PADD: NRS Jul 12-Jun 13 + comScore Jun 2013

  5. Weekly newsbrand readership (Print & Online) 000s 12,402 10,630 +9.9% +31.7% 7,847 +5.2% 6,541 +21.5% 4,933 4,563 3,743 +104.8% +69.8% 3,104 +7.8% 2,410 2,514 +5.0% +13.2% +85.4% 1,226 +37.5% Source: NRS PADD: NRS Jul 12-Jun 13 + comScore Jun 2013

  6. Monthly newsbrand readership (Print & Online) 000s 18,052 17,052 +20.1% +61.6% 12,388 11,646 11,369 10,502 +11.6% +200.6% +49.6% +153.2% 6,464 5,726 5,266 4,274 +8.3% +19.7% 2,402 +26.7% +142.3% +47.8% Source: NRS PADD: NRS Jul 12-Jun 13 + comScore Jun 2013

  7. Newsbrand Monthly Readership Millions Total Monthly Reach 42.0m Total Monthly Reach 39.9m Total Monthly Reach 39.7m Total Monthly Reach 39.5m 6% 3.7m additional reach with online 19m (online total) 38.4m (print total) Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013 *NRS print only figures (NRS PADD data not available pre 2012)

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD: NRS Jul 12-Jun 13 + comScore Jun 2013

  9. % Readership by age 5.80m 6.99m 6.75m 7.16m 6.38m 8.51m 5.11m 6.05m 5.79m 7.84m 5.58m 5.11m 3.53m 3.32m 2.81m 5.75m 3.31m 3.25m Source: NRS PADD: NRS Jul 12-Jun 13 + comScore Jun 2013

  10. % Readership by gender 21m 18m 12m Source: NRS PADD: NRS Jul 12-Jun 13 + comScore Jun 2013

  11. % Readership by social grade 13m 9m Source: NRS PADD: NRS Jul 12-Jun 13 + comScore Jun 2013

  12. % Readership by working status 18m 24m 16m 8m 9m 12m Source: NRS PADD: NRS Jul 12-Jun 13 + comScore Jun 2013

  13. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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