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In the fast-paced and ever-evolving world of business and branding, one letter has emerged as a symbol of innovation, rebellion, and global appeal - the enigmatic "X." From Twitter's recent transformation to X, to numerous other iconic companies such as SpaceX, Netflix, and Xiaomi adopting the X-factor, there's no denying the magnetic allure of this simple yet impactful letter. Let's delve into why X has become a favorite among disruptive entrepreneurs, business consultants, and gutsy brands.
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