1 / 5

Volkswagon : The M arking Strategies By: Teddy Wood

VW. Volkswagon : The M arking Strategies By: Teddy Wood. Partnerships. Ad on the back of Playboy , the mirror image of the front including the playboy bunnies from the show The Girls Next Door and just a small tattoo of the VW rabbit logo on one of the model’s backs

Download Presentation

Volkswagon : The M arking Strategies By: Teddy Wood

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. VW Volkswagon: The Marking Strategies By: Teddy Wood

  2. Partnerships • Ad on the back of Playboy, the mirror image of the front including the playboy bunnies from the show The Girls Next Door and just a small tattoo of the VW rabbit logo on one of the model’s backs • This partnership, marketed toward younger males, could turn off some women.

  3. History • Adolf Hitler wanted Ferdinand Porsche to create a “people’s car” which became the “beetle” • Because Porsche didn’t believe in the Nazi party, he didn’t approve of Hitler’s use of propaganda when advertising the car • Finally, in the late 1940’s VW had exports going to the surrounding European countries.

  4. Ad campaigns Volkswagon ad campaigns respectively- 1959- “Think small”

  5. Commercials http://www.youtube.com/watch?v=xDZSxFLcMVg http://www.youtube.com/watch?v=WxjP4tOuI6E&feature=related http://www.youtube.com/watch?v=cv157ZIInUk

More Related