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European Mobility Week, 16-22 September 2010

Golden Mile Transport Group Steering Group 9. European Mobility Week, 16-22 September 2010. European Mobility Week (EMW). Local authority based (normally) Campaign to encourage public awareness of the need to act against pollution caused by motorised traffic Centred on 3 types of measures:

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European Mobility Week, 16-22 September 2010

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  1. Golden Mile Transport Group Steering Group 9 European Mobility Week, 16-22 September 2010

  2. European Mobility Week (EMW) Local authority based (normally) Campaign to encourage public awareness of the need to act against pollution caused by motorised traffic Centred on 3 types of measures: encourage the use of alternative forms of transport raise awareness show the area another ‘light’ thanks in particular to reduced motorised traffic in restricted areas

  3. EMW 2010 “Travel Smarter, Live Better” Health Mobility Promotion of active travel

  4. What should EMW include? • Organisation of a week of awareness raising activities • Implementation of at least one permanent measure which contributes to modal shift • “In Town Without My Car!” car-free day event – Wednesday 22nd September

  5. EMW and the Golden Mile We can use EMW to promote: the Golden Mile brand each business participating sustainable travel Further the aims of the GMTG Create a prominent campaign, bring businesses on the Golden Mile together

  6. What can the Golden Mile do?

  7. What can the Golden Mile do?

  8. Steps Moving Forward Local business participation! EMW Working Group – local businesses to guide GM EMW development COMMERCE project funded Calendar of events Develop marketing material Promotion, promotion, promotion

  9. More information www.mobilityweek.eu adrian.webb@lept-eu.org Communications to be sent out shortly EMW working group w/c 26 July

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