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Origins of Over the Top Video Services

Origins of Over the Top Video Services. Download the Original Video & Presentation - Origins of Over the Top Video Services. View the recorded video presentation, or download the native PowerPoint slides here: http://dusil.com/. Evolution of Entertainment Consumption. View. Own. License.

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Origins of Over the Top Video Services

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  1. Origins ofOver the Top Video Services

  2. Download the Original Video & Presentation- Origins of Over the Top Video Services • View the recorded video presentation, or download the native PowerPoint slides here: • http://dusil.com/

  3. Evolution of Entertainment Consumption View Own License

  4. Industry Wars Entertainment Communication • Front Lines • Subscriber Ownership • Industry Relevance • Revenue Protection Computing

  5. Challenge – Music disc Revenue Decline • Online have notoffset the decline in disc sales • “Digital single salesgrowth is slowing:we almost reached1.4b in ‘12 but it isunlikely that they willreach 1.5b in ’16before they begin todecline”- Billboard http://www.billboard.com/biz/articles/news/digital-and-mobile/1521562/building-the-100-billion-music-business-guest-post-by

  6. H.265Finalized HTML5 is mainstream Apple iPadShips Mobile Data per month exceeds Voice Data 100 hours of video uploaded to YouTube every minute YouTube Launches Ultraviolet DRM Netflix streaming 4K TV ships Blu-Ray Internet Traffic, http://en.wikipedia.org/wiki/Internet_traffic Cisco's Visual Networking Index Forecast

  7. A Turning Point for Digital Video - 2006 1080p LCD’s begin shipping Red One NAB’06 Netflix video streaming Netflix $1m Prize Apple iPhone 2005 2006 2007 May Jul Sep Nov Jan Mar May Jul Microsoft PlayReady Google buys YouTube 1st Blu-Ray released

  8. OTT MarketOpportunity • 70% of Global Traffic by 2017 will be Video • = 252 billion DVDs in one year Exabytes per month 1 Exabyte = 1,000 Petabytes= 1,000,000 Terabytes Cisco - Visual Networking Index Forecast ‘11–’17 http://ciscovni.com/forecast-widget/wizard.html

  9. Broadband Speeds (Mbps) Developed Western Europe Leading in bandwidth Sufficient for 4K @ H.265 Developing Cisco - VNI Service Adoption Forecast '11-'16 C&EE – Central & Eastern Europe, ME&A = Middle East & Africa

  10. Cost of Connectivity The Cost of Connectivity, New Americahttp://newamerica.net/publications/policy/the_cost_of_connectivity#4]

  11. OTT Evolution Emerging Markets 4+ years behind the USA Europe, Canada, Asia  2 years behind the USA USA

  12. Developed Developing

  13. Pay TV - Trending Down Gaining Subscribers Losing Subscribers Business Insider - Mobile 
Video 
Boom (12.Oct)

  14. OTT Evolution - Vertical Tiers Tier 1 • Horizontal: Global Companies • Vertical: Broadcasters, Telcos, Enterprises • Tier 2 • Horizontal: National Companies • Vertical: Regional Broadcasters, Affiliates, Aggregators, MSO (i.e. Cable operators) Tier 3 • Horizontal: Regional Companies • Vertical: Online Retailers, Faith,Higher Education,

  15. Online Video – Market Opportunities Enterprise Media Companies ContentCreation Production Distribution Music Broadcasters Online Retailers Freelance Theatre Government Studios Radio Corporations Advertising Cinema Houses of Worship Events Online Media Education Consumer Brands Network Operators Delivery Cable Satellite OTT CDN OTA = Over the AirOTT = Over-the-Top Content

  16. Market Sizing  Cloud Infrastructure • Platform as a Service  PaaS • Software as a Service  SaaS billion US$ billions US$ Sources: accustream & Gartner

  17. Market - Broadcast & OTT • OTT - 37b US$ by 2017 • TV & Video market estimated at $395b globally, by 2017 CAGR = Compounded Annual Growth Rate

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