Design and User Experience

1. Design and User Experience Lisa Gualtieri, PhD, ScM, Course Director Tufts University School of Medicine July 20, 2011

2. Where we are Design Goals Personas Content Existing web strategy New web strategy SWOT Competitive analysis Technology Evaluation

4. Hot or Not

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15. Elements of web user experience • http://www.jjg.net/elements/pdf/elements.pdf

16. User experience design for health websites • Starting point: target user population goals (current and emerging) and constraints • Develop personas and scenarios • As needed use focus groups, surveys, interviews, … • Three types of use • Initial use • Repeat use • Active use • Initial use leads to repeat use • Social tools and social media are necessary for active use

17. Initial use: order and describe

18. Initial use: persona-based

20. The key to design (and evaluation) • Appeal: online presence is reduced to an immediate reaction since it is so easy to leave • Hot or Not • Useful or Not • Helpful or Not • Usability: can tasks be accomplished with reasonable ease including navigation • Effectiveness at achieving intended educational, support, or health-related goals • Hardest to measure

21. Group crit: appeal

22. ABCNews.com Health Page

23. OnCall+ Resource Site

24. ABC News Now/GMA Health

25. Facebook