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Agile User Experience design at IBM

Agile User Experience design at IBM. ROBIN STAFFORD rstafford@uk.ibm.com. Abstract.

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Agile User Experience design at IBM

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  1. Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.com

  2. Abstract The principles of Agile development emphasise design in small teams and rapid change. Good User Experience design requires uniformity and careful planning. The purpose of this talk is to describe practice within the Business Analytics team at IBM as they attempt to marry these 2 principles.

  3. Agenda • High level view of agile dev process • UX challenges • UX@IBM team role – current • Big challenges – web versus rich versus mobile

  4. Dev PROCESS - Agile

  5. Every release has many priorities

  6. UX challenges - TECHNOLOGY • Lots of new technology and web frameworks eg Dojo • Lots of legacy technology – C++, Eclipse, Java, SWT • Lots of new platforms – mobile, tablet, iOS, Android • New input techniques – eg touch screen • Localisation (text length etc) • Accessibilty (colour, mouse etc) • BiDi. Right to left rendering. (Overall screen layout).

  7. UX CHALLENGES - IBM • IBM acquires most of its software products • Integrating them is a high priority but often challenging owing to differing architectures and technology • Surface branding (IBM splash screen, about box, install location etc) is deemed sufficient • Deeper usability and experience issues are lower priority • Existing customers don’t want it to change (retraining etc) • New customers may only purchase one IBM product, BUT … • Many will purchase the whole stack • Competition doing a much better job around look and feel eg Oracle/Hyperion and Microsoft.

  8. HOW Do we improve UX? • Customer feedback (iterative) • Prototypes evaluated • IBM mandated – eg Accessibility, BiDi, Installers, Consumability • IBM wide initiatives – IBM One UI, Improved error messages • Business Analytics wide initiatives – BestX • Dedicated UX professionals • Research • In the labs and conferences • Persona Depot • Standards • Some examples …

  9. IBM One UI

  10. BeST X

  11. Persona Depot

  12. Error messages http://thedailywtf.com/Articles/Cognos-Koans.aspx

  13. Error messages

  14. This experience does NOT engage “Extremely Boring, No Fun, I Don’t Know” 15

  15. Favorites Favorites Favorites We are trying! Recently Used My Group… 16

  16. Engage everywhere - consistently(Mobile, Tablet, Web)

  17. Thank You Any Questions?

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