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The Way You Communicate with Your Customer. Communicating to Sell and Increase Profits By: Kathleen Ward Dr. Emily Nolting. “ The only place where your dream becomes impossible is in your own thinking” Robert Schuller.
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The Way You Communicate with Your Customer • Communicating to Sell and Increase Profits • By: • Kathleen Ward • Dr. Emily Nolting
“The only place where your dream becomes impossible is in your own thinking”Robert Schuller • If you talked to your best friend like you talk to yourself, how long would you be friends? • Negative thinking comes before negative communication • Negative communication precedes negative action
Positive thinking and positive communication • Turn every negative statement around to word in a positive tone. • Avoid negative signage • Surround yourself with the right people • Nothing will drain your energy more than a cynic • Take control, life is managed
Ever Seen These? • You Break It; You Buy It • No Shirt, No Shoes, No Service • Service Charge on All Returned Checks • We Reserve the Right to Refuse Service to Anyone • Unattended Children Will Be Sold As Slaves
Little things to Avoid • Sorry about that • What exactly is “that” • One word answers • Minimalist! Is that all you know? • This is nice • Mediocre is not impressive • Do you need help • Do I look that bad? • How are you guys • I am a woman
Learning to be Descriptive • Paint the picture • Bring it to life • Inform them like a friend • Be the solution
Adjectives Paint the Picture • Descriptive words that explain, portray, define, illustrate, characterize, narrate, express, depict, recount • {Example} GREAT – extensive, extraordinary, powerful, unsurpassed, commanding, illustrious, prominent, glorious, stately, excellent, stately, magnificent
Bring it to Life and Sell the Product • Make them want it • Testimonials • What it will do for them • Personal • Make them successful • Steps that make it doable