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1. Strategic Blogging for Camps Debra Askanase, Engagement Strategist, Community Organizer 2.0 Free Powerpoint Templates

2. About the presenter Almost 20 years of experience in nonprofit work. 4+ years as a digital media strategic consultant. Recently returned from 3 years in Israel. Often found chatting away on Twitter @askdebra. Blogs at communityorganizer20.com on the intersection of social media, technology, and nonprofits.

3. Our conversation today • Know Your Audience • Blogging is part of your strategy • Define the conversation • What’s your story? • Sourcing content • Storytelling tools • Share and build your blog community year-round

4. Who’s in the room? http://www.flickr.com/photos/33914386@N08/3230910546/

5. The social media funnel

6. A social media strategy Focuses social media on GOALS Deepens engagement Extends reach Opens resources …moves people to action, smartly

7. The potential of social media Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

8. The potential of social media Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

9. Think bigger than blogging Specific Measurable Attainable Realistic Time-bound Translate these to into a blog strategy

10. Effective blogging requires planning

11. Define your audience http://www.flickr.com/photos/89888346@N00/179760033/

12. “Write to one person you respect, and think about the message you're sending to your future grandchildren” -Gary Vaynerchuk

13. Define the conversation Hint: it’s not about your camp

14. Rethink “Here we are!” Focus on producing great content Integrate stories News is the added value

15. What will really engage and relate? Create vibrant conversation?

16. Share pair break Turn to the person next to you and discuss: What will the blog conversation focus on, year-round? What connects to your audience? Identify 1- 3 conversation themes

17. Creating exciting year-round content http://www.flickr.com/photos/78607248@N00/106810075/

18. “The best person to write the blog is the person most excited about it” - Case Foundation http://www.casefoundation.org/spotlight/technology/start_nonprofit_blog

19. Content ideas http://www.flickr.com/photos/jessalyn/4107808290/in/photostream/

20. Types of content Behind the Scenes Calls to Action Personal Stories Achievements Interviews Alumni thoughts Jewish calendar 52 different types of blog posts that workhttp://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/

21. Plan for content Invite multiple authors and guest posts Purchase needed audio, video, photo tools Create a set content calendar with set posting dates and topics Cross-post, republish to comparable or “sister” blogs

22. Sourcing stories http://www.flickr.com/photos/23287017@N04/3570710092/

23. Research content ideas Set up Google alerts Search Twitter Industry blogs, newsletters, tweets Set up online RSS feeds Read other camp and industry blogs

24. Storytelling connects http://www.flickr.com/photos/22829128@N08/2566241384/

25. Storytelling principles Have a point of view Know your story: tell it in many different ways Integrate a story arc, if possible Highlight compelling characters

26. Create a content calendar http://createasfolk.com/?p=2435

28. Sample blog content calendars

29. Share pair break 2 • Turn to the person next to you and discuss: • What types of content can you generate? • Name a major challenge to creating content

30. Storytelling tools: Storify

31. Storytelling Tools: Animoto, Stupeflix

32. Storytelling Tools: Video http://www.youtube.com/nonprofitvideoawards

33. Reach out to those you want to attract Jewish educators Rabbis Federations Foundations Mom bloggers Alumni bloggers Local synagogues …and more http://www.flickr.com/photos/77941960@N00/4074083883/

34. Comment on their blogs, without talking about yourself Great idea, introduces you to them And they will check out your blog!

35. Added bonus: community-building practices Remember the ABCs: Always Be Commenting Comment on at least 3 other blogs weekly, create a routine of blogs you regularly comment on Invite comments through DMs, @messages, Facebook Posts, newsletters – ask for thoughts! Create a roster of guest contributors: alumni, donors, influencers, campers

36. Added bonus: social widgets develop blog community Install a social commenting system such as Disqus, or the Facebook Commenting plugin Feed latest posts to the website, Twitter, Facebook, and side of the blog Include a “latest comments” widget on the sidebar of the blog Enable RSS feeds and “subscribe to blog” options

38. http://amysampleward.org

40. Let’s look at some blogs

46. Don’t Forget to Measure! Google analytics Blog analytics Google feedburner Comments Tracking online mentions (socialmention, tweetmeme, etc.)

47. In summary… • Define the conversation theme(s) • Plan your content: gather, schedule, research • Plan for a year-round blog • Make the blog your kitchen table conversation space • Highlight stories, connect through storytelling • Begin to build a community of interest that will sustain your blog year-round

48. Storytelling resources http://www.socialbrite.org/2010/07/15/visual-storytelling-checklist/ http://www.socialbrite.org/sharing-center/media/ http://www.nten.org/blog/2011/10/04/visual-storytelling-nonprofits http://wiltonblake.com/define-nonprofit-storytelling/ http://wiltonblake.com/nonprofit-storytelling-resources-scoopit/ http://www.socialbrite.org/2011/04/21/8-great-examples-of-nonprofit-storytelling/

49. B’hatzlacha!

50. Thank you! Debra Askanase Engagement Strategist debra@communityorganizer20.com Twitter: @askdebra www.linkedin.com/in/debraaskanase Slideshare: www.slideshare.net/debask Google Plus: http://gplus.to/askdebra