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How Online Reviews Can Affect A Business & What Business Owners Can Do

In this world of internet, online comments or reviews are the perfect indicator of any brand’s quality, service, and value. Reviews can easily impact a consumer’s behaviour, and change their entire buying decision in seconds. Read more.

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How Online Reviews Can Affect A Business & What Business Owners Can Do

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  1. Blog2:Ratingface.com HOW ONLINE REVIEWS CAN AFFECT A BUSINESS & WHAT BUSINESS OWNERS CAN DO If you are a business owner and you think that online reviews cannot ruin your market image, then you need to think again! In this world of internet, online comments or reviews are the perfect indicator of any brand’s quality, service, and value. Yes, it is true, online opinions and reviews are a very influential source of information for the customers. Reviews can easily impact a consumer’s behaviour, and change their entire buying decision in seconds. Therefore, it is important for the local as well as international businesses to focus on the customer reviews. They need to pay attention to their online reviews and prepare their marketing strategy accordingly. View of Marketing and brand evangelists Indeed, marketing and brand evangelists often correlate product reviews and its sales, which is quite surprising as well as alarming, for the business owners. Positive review about any product can significantly increase its sales figures, while a negative review can decrease its sales. This shows that online reviews influence customer decisions. It has also been observed that reviews from the friends and peer customers are much more impactful than any other promotional talks. Online review websites are the places where the customers share their thoughts, what they liked or disliked about any particular brand, etc. In fact, a negative review can discourage potential customers to engage with the brand. As a business owner you can: Respond quickly to the customers to show your passion It is good to listen and talk politely to them, openly Share their feelings Create more room for mutual talks Improve your service standards Create friendly environment Show your commitment and dedication Verify their problems Accept their views Provide immediate solutions Improve their knowledge as well as overall brand experience Create relationship with them In this way, you can show your understanding, respond to the customer and their reviews while safeguarding your brand image.

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