Raurica foundation NGO in delhi

1. Raurica Foundation Industry Analysis Undoubtedly NGO is a sector which is looked up to with a respectable eye. Helping people who are in need is the most humble thing to do and is pleasurable for anyone. It is assumed service of people is service to God. All of us have the desire to do something good for the deprived sections of the society. But we miss on the correct medium to reach people. Therefore to find out the solution for all these matters, NGOs have come up. People trust on such institution due to the transparency of the operation and no hidden cost. Statistics showpopulation engaged with welfare organization feels satisfied and happy than pursuing corporate jobs. With imbibing the leadership skill in one the NPOs aids in socio and economic development. It’s a way towards the growth of the society and a medium to eradicate ill from the society. These programs help one to discover themselves and change the perspective of things. http://www.rauricafoundation.org/ We cannot expect only from the government to make a change, small efforts from our end can do a lot of good to the people, Thus the foundation like ours gets evolved to do the well being. Executive Summary Raurica lays the foundation towards assisting people who require medical treatment and then likewise create employment opportunities for youth through http://www.rauricafoundation.org/ Page 1

2. Raurica Foundation medial courses at a minimal fee with further extending the hand of support for prisoners of India who require legal advice, at free of cost. Problem: It is a known fact that medical bills are unaffordable for the economically deprived people. They have to sell their properties to pay a huge amount if their family is suffering from a dreadful disease. Solution: Thus to help those we have the facilities of free medical treatment at private hospitals wherein the list of doctors who are associated with us is listed on our website. And anyone who is getting checked up with these doctors does not have to pay any amount. We initiate regular health checkup camps too. Problem: Secondly we are concerned towards the prisoners of the Jail who have completed their duration of punishment but they lack enough resources to come out of the cell. And we stand for those who are innocent and struggling for justice. Solution: Thus our team of lawyers helps them in finding out the right solution to the matter through legal advice. With the regular visits in the lockups, we come across those who are innocent but they do not have sufficient knowledge to fight for their worth. We cater to their needs. Problem: Employment is a huge concern in our country there are many educated ones who are wandering in the market for the right job opportunity. The voluminous amount of fees for the professional courses is the far-reaching cry for them. Acquiring loan and paying the interest later is another task that not everyone prefers. Solution: Thus we provide employability to the younger generation who possess the capability but lacking the correct push. Therefore we arrange the courses at medical institution with a price that is reasonable. http://www.rauricafoundation.org/ Page 2

3. Raurica Foundation TARGET CUSTOMERS People Requiring medical support: Those who are in need of medical aid but are unable to fulfill their requirements. People who are dependent on government hospitals backing, to reach places where the unavailability of proper doctors and care is a botheration. Prisoners of India: Disparity of the prisoners is a known fact the kind of horrific and tragic situation which a convicted goes through is traumatic. Poor hygiene, violent clashes among inmates and the subhuman living condition is evident. But the dreadful reality is that 60% the people in the Indian jails are under trial - (people who have not convicted any crime and currently on trial in a court of law.) http://www.rauricafoundation.org/ http://www.rauricafoundation.org/ Page 3

4. Raurica Foundation The youth of India: India consists of maximum young generation population. Being the fastest growing economy, it is counted among the nations having the high numberof jobless masses too. Education and employability go hand in hand. The improper education system and inadequateness of opportunity for the youth aregloomy. Thus we focus on those who are capable but are lacking efficient guidance. http://www.rauricafoundation.org/ Page 4

5. Raurica Foundation Competitor Analysis Our motive does not compete with any firm as we believe each one of them is doing their job uniquely. We have our own path to work upon. But to enlist a few names in each specific domain that would highlight how we differentiate from others. Legal Assistance for Prisoners Name of the organization Lex Alliance Foundation What assistance they provide Spreads awareness and helps those who require legal support Lawyers who wish to help people can come forward We try to personally connect with the convicted and let them know how we can aid them. Reach Rural Population i- Probono Metro Cities Rauracia Foundation All Over India Medical Aid Name of the organization Raphael What assistance they provide Helps people suffering from TB Help people with dialysis and Kidney Transplant We provide all sort of medical treatments at the private hospital. Irrespective of the disease. Reach Uttarakhand Tanker Foundation Tamil Nadu Rauracia Foundation All Over India http://www.rauricafoundation.org/ Page 5

6. Raurica Foundation Competitive Advantage In general, the NGO’s do not extend their services to the whole nation We assist people with having no monetary limit in the medical treatment We connect with the prospective needy prisoners and inform them that their plight can be improved through legal jurisdictions No other NGO under one umbrella is looking after imprisoned, aiding in medical treatment and generating employment opportunities There is no hassle of funding from the institution as the people’s money is used for other person’s prosperity Campaigning through TV game shows where the amount received goes for the welfare of people We create a marketing mechanism, where the donor and people who are in need are targeted at the same time It’s privately owned thus no government intervention persists and the operation of the NGO is unique. http://www.rauricafoundation.org/ http://www.rauricafoundation.org/ https://www.ngoadvisor.net/top100ngos/ BRAC https://www.ngoadvisor.net/ong/brac/ http://www.rauricafoundation.org/ Page 6

7. Raurica Foundation Marketing & Sales Plan Our target customer is each and every individual who is the resident of India. People for whom we are catering the service are important like prisoners, one looking for a job and those who require medical assistance. At the same time, our marketing strategies highlight to the donors likewise. It is a people-oriented organization, thus propagating our idea and message has the sole idea to motivate the professionals and the organization to volunteer them for this noble job. There are several prisoners in the jail who are innocent and serving the punishment, therefore our promotional events strive to reach them through campaigning and providing facilities to them so that they can know about us better. And who is in need can approach us. Our list of authentic lawyers would always be there for them. Medical treatment is too expensive these days and an average middle class finds it difficult to cope up with the situation. Thus to resolve their grievances we support an individual with all respect. Employment is a huge issue in our country, paucity of the job is a reason and the high cost of courses is another deal for the youth nowadays, thus Raurica tries to enable them with the course which brings out a job opportunity for them at minimal fee structure. http://www.rauricafoundation.org/ Thus our marketing methodology revolves around people who are in need so that they are aware of the platform like ours and the one who is willing to help them. With the only vision to unite volunteers of the organization, we will look forward toexpanding our efforts in India. A website that grows, is user-friendly and helpful for the people. http://www.rauricafoundation.org/ Page 7

8. Raurica Foundation The various marketing mechanism used by us are: The door to Door Marketing: We believe in personal touch thus we have personnel who will go on explaining people door to door about our cause to the people. And then folks can donate as per their preference or look out for our offerings. TV Shows: Multimedia is the best form to communicate any message which relates to social wellbeing. Thus we will be broadcasting the show on the television which would be a game show based on the famous series of KaunBanegaCrorepati, and then the winning amount accrued by the winner would go to our fund to help people. We intend to get the show hosted by “Govinda” the Bollywood superstar so that his personal aura may leave an impact on the minds of the audience for the betterment of people. http://www.rauricafoundation.org/ Page 8

9. Raurica Foundation SMS Marketing: An effective medium to inform people what we are into as everyone uses the cellular phone nowadays. Each donor receives a thank you message for their help and kindness. As we keep into account each effort showed provided to us. Social Media Marketing: We cannot leave the world of the internet behind these days. The social media platforms are the game changer, it is said what you see stays in the memory for a long time, this promotion of our work through the Facebook, Instagram is expected to bring out good response from the people. http://www.rauricafoundation.org/ Page 9

10. Raurica Foundation Campaigning:anEssential platform to help masses get informed of what we are doing and the purpose behind it. The banners, billboards, logos etc. create the interest among from all walks of people to know what’s happening around. http://www.rauricafoundation.org/ E-Mail Marketing: We believe in establishing a relationship with our donors and the prospective individuals. It is expected one who contributes to the cause will definitely like to know the improvements which we created. Thus through emailmarketing, we upgrade constantly the donors and the people about the progress made up to date. http://www.rauricafoundation.org/ Page 10

11. Raurica Foundation NGO Registration http://www.giveindia.org/certified-indian-ngos.aspx Team We often observe the functionality of NGOs/NPOs that has a systematic organization structure. Wherein the top management consists of the board of directors and middle level constitutes the administrative manager, communication,and program manager. This whole hierarchy requires a lot of coordination and they have to adhere to a lot of rules and regulations and several grants for any proposal to execute. We do not follow a team structure which follows the hierarchy and different level of Management. Rather we empower each department and they have the flexibility to work as per their situation. Our Team or working bodies are: Private Hospitals - We provide funds to the well-known medical institutions and doctors for any kind of treatments. We facilitate our service to the major cities of India. Private University– We are associated with the educational institution where we support them to provide all major courses at the nominal fees. They area particular medical school in general. Prisons of India - We have the team of lawyers who do the regular visit to the lockup and try to resolve the grievances of the prisoners who are innocent. Or the one who has completed their tenure of punishment but do not have enough resources to continue with their livelihood. Thus with no involvement of any additional manpower, we have extended the services at the prominent locations. It is like one just needs to be aware of us and avail the service. As there are no middlemen and the one who is doing his duty has to do the same but the fees and expenses are incurred by us. http://www.rauricafoundation.org/ Page 11

12. Raurica Foundation Financial Plan Normally, an NGO is funded by the foundations and funding agencies. Therefore they have to fulfill certain parameters, terms and conditions and certain guidelines. One has to adhere to the eligibility criteria which are in relation to the applicant and its organization. This proves to be a lengthy and cumbersome task in many instances. A Non-profit organization is usually funded by some organization and government body this is an evident fact. But ours is a privately owned NGO which solely functions through our funds. We welcome all those who will come forward to help people in need. Thus whatever fund is available to us would go for the development and infrastructure of the organization. The amount collected would be used in for the medical treatment of the patients. The second initiative is in the direction to help people in the jail to deal with the legal processing. Right now we cannot give the clarity for how much amount we possess as the collection of the amount would never be certain. Henceforth, future cannot be predicted but we aspire to grow our wings towards the whole country. Thus we cannot comment on the right figures and progress on the five-term basis. Our motto lies to fetch money from masses but it is completely discretionary on the individual how much they are willing to contribute to the social cause. We follow our transparency and share the progress made by us through the access to annual reports in the public. http://www.rauricafoundation.org/ Page 12

13. Raurica Foundation Raurica Foundation Health http://www.rauricafoundation.org/health/ Raurica Foundation Legal http://www.rauricafoundation.org/legal/ Raurica Foundation Core values http://www.rauricafoundation.org/core-values/ http://www.rauricafoundation.org/ Page 13