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DISCUSSION OF BENEFITS AND ANSWERS TO FREQUENTLY ASKED QUESTIONS SEPTEMBRE 12, 2014

DISCUSSION OF BENEFITS AND ANSWERS TO FREQUENTLY ASKED QUESTIONS SEPTEMBRE 12, 2014. What is Dealounge ?. Dealounge is an application and a platform Dealounge is an extensive database with over 65,000 strategic acquirers Dealounge also has a services component Our product suite:

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DISCUSSION OF BENEFITS AND ANSWERS TO FREQUENTLY ASKED QUESTIONS SEPTEMBRE 12, 2014

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  1. DISCUSSION OF BENEFITS AND ANSWERS TO FREQUENTLY ASKED QUESTIONSSEPTEMBRE 12, 2014

  2. What is Dealounge? • Dealounge is an application and a platform • Dealounge is an extensive database with over 65,000 strategic acquirers • Dealounge also has a services component • Our product suite: • Add-on deals for strategic acquirers • Healthy companies that need to broaden their exposure • Distressed M&A/asset sales

  3. Who is our audience? • We have 65,000 strategic buyers across a variety of industries, many of which are owned by a private equity firm, so they are in “deal mode” 24/7/365 and can quickly action your deal • The advantage is that the buyer is already in the industry, and therefore doesn’t have to get up to speed and do a lot of industry-based due diligence • The upshot is that your deal will likely close FASTER

  4. Strategic acquirers in our database by industry

  5. When would a company use Dealounge? Companies find it beneficial to use a platform such as Dealoungewhen: • The company wants to broaden its exposure to a wider audience • The company wants to interest a strategic acquirer that will value what they have built It wants to create more “deal heat” to increase its valuation

  6. How does a company use Dealounge? It couldn’t be easier. • If your deal is already advised, you don’t need to do anything, beyond giving your consent to your advisor to list the company (on a no-name basis) • If you deal isn’t advised, you have a choice to make: • List the deal on Dealounge, and see what interest results. • Go further and use our matching application to find strategic buyers. • We vet and qualify the strategic acquirers for you.

  7. What are the fees? • If your deal is advised, there are no fees paid by the company. It’s FREE to you. We share fees with your advisor if we add economic value to the deal. • If your deal is not advised: • Listing: $99 marketing fee per month, 6-month minimum. • Matching fee: $2,500 • If an introduction leads to either a bid or an LOI, we take 8% of the transaction value if the deal closes.

  8. How does a listing work? We have two imperatives: • Confidentiality: all of our listings are on a no-name basis. Our audience doesn’t know who is selling what, until they are qualified and show interest. We also don’t disclose the identity of the advisor until that point. • Non-interference: once we match your company to a new buyer, we let your advisor take the process forward from there, with minimal interference from us.

  9. What are the next steps? • Your advisor creates a 1-page “teaser” summarizing the business, with the company name redacted (it’s given a deal name, such as “Project Fortune”) • We create a short, data-driven listing containing that teaser, and post that listing to the Dealounge site • Depending on the level of service desired, we may run the listing through our matching application, and/or email potential buyers who are targeting your industry, to get their interest • Most listings are on the site for 3-6 months

  10. Questions? Contact information Erik Klinger Dealounge 1334 Parkview Avenue Suite 100 Manhattan Beach, CA 90266 Office: (310) 957-2064 Mobile: (310) 344-6107 www.dealounge.net

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