1 / 20

Building the Sigma Image: Marketing Strategies

Building the Sigma Image: Marketing Strategies. Sigma Gamma Rho Sorority, Inc. Epsilon Pi Chapter Jan. 17, 2009 Presented by: Soror Crystal L. Bessix edOpp Solutions LLC. Workshop Agenda. Communication Marketing 101 ExSell with Marketing Promotions Mix Elements of a Marketing Plan

ravi
Download Presentation

Building the Sigma Image: Marketing Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Building the Sigma Image:Marketing Strategies Sigma Gamma Rho Sorority, Inc. Epsilon Pi Chapter Jan. 17, 2009 Presented by: Soror Crystal L. Bessix edOpp Solutions LLC

  2. Workshop Agenda • Communication • Marketing 101 • ExSell with Marketing • Promotions Mix • Elements of a Marketing Plan • Q&A

  3. Communication is the Key! In what ways can we communicate to each other?

  4. Marketing Communications TV/Radio Advertising Print Advertising Web Advertising Trade Shows Conferences Press Releases Speakers’ Bureau Media & Analyst Briefings Web Site Sponsorships & Other Events Brand Image White Papers Research Papers Feature Articles (Reprints & Web) Community Relations Mass Direct Mail Targeted Direct Mail Faculty/Staff Communications 1-1 (Personalized) Direct Marketing Brochures Personal Visits Demand Creation (& Conversion)

  5. Marketing 101 • Target Audience: A specified audience or demographic group for which an advertising message is designed. • Brand: A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. • Brand Image: The perception of your product or your brand by the consumer. • SWOT: Strength, Weakness, Opportunity, Threat

  6. Strengths Weaknesses Opportunities Threats Sorority SWOT

  7. Market Influences What factors influence sorority choice?

  8. Targeted Marketing • Determine Target Audiences: • Drill down, be specific – demographic, classification • Internal constituents – college • External constituents – community • Who will be attracted to join SGRHO? • Who needs to know about SGRHO? • Who is SGRHO responsible to? • Determine Marketing Message • What do they need to know? • Why do they need to know it?

  9. The SIGMA Brand • Visual + Emotional = Brand • Logo, Tagline, Colors, Name(s), Symbols • Attributes, Perceptions, Values • To create awareness • SGRHO Brand – “Greater Service, Greater Purpose” • Epsilon Pi Sub-Brand – “Exquisite” “UH Pretty Poodles”

  10. ExSell with Marketing • Features – physical characteristics of a product • Benefits – the satisfaction of a need (What’s in it for me?) (List 5-10 F & B) • Get Informed – know your buyer • Rehearse your pitch – know your product • Represent well – you also sell yourself

  11. Sorors are salespeople too! • Top 10 Reasons to Love SGRHO • Unique Selling Proposition – determining what differentiates your product from competitors • My 3 Minute Presentation • Stay equipped – BAM! The brochure

  12. Promotions Mix • Advertising • Personal Selling • Promotional Sales • Public Relations • Direct Marketing • E-Marketing

  13. Any paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor. Advertising • Print and broadcast ads • Brochures • Billboards • Signs • Point-of-purchase displays *** • Symbols and logos

  14. The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person’s or group’s purchase decision. Personal Selling • Sales presentations • Sales meetings • Incentive programs • Samples • Fairs and trade shows

  15. A short-term inducement of value offered to arouse interest in buying a good or service. Promotional Sales • Contests, games, sweepstakes • Sampling • Fairs and trade shows • Exhibits • Coupons • Rebates

  16. A form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services. Public Relations • Press kits • Promotional item donations • Sponsorships • Community relations • Events

  17. Promotional element that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet. Direct Marketing • Catalogs • Mailings • Telemarketing • Fundraising • Postcards/Letters

  18. The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person’s or group’s purchase decision. E-Marketing • MySpace/Facebook • You Tube • Constant Contact - Email • Website - SEO • Live Chat

  19. Elements of a Marketing Plan • Sorority Background & SWOT • Competitor Analysis • Target Audiences & Messages • Brand Statement – Values & Descriptors • Goals & Objectives • Strategies – Promotion Mix • Budget

  20. Questions? Soror Crystal L. Bessix Chief Marketing Officer edOpp Solutions LLC C: 713.530.0082 E: uhvirgo@hotmail.com

More Related