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Making a Better User Experience

Making a Better User Experience. Giving Y our Web Customers a Reason to Stay. UX Community Expert Input. Web visitors only take 5 SECONDS to decide whether they want to stay on your site “Users don’t read, they scan ” Avoid “Visual Clutter ”

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Making a Better User Experience

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  1. Making a Better User Experience Giving Your Web Customers a Reason to Stay

  2. UX Community Expert Input • Web visitors only take 5 SECONDS to decide whether they want to stay on your site • “Users don’t read, they scan” • Avoid “Visual Clutter” • Apply the “Chunking” principle when creating a layout for your pages • “Don’t Make Me Think!” (Steve Krug)

  3. 5 Key User Experience Concepts This is what you want to say: • 1. This is who we are • 2. This is where you are • 3. This is what you can find here • 4. This is how you can find it • 5. This is what makes us awesome

  4. How can I make a better web experience for my customers? David Leggett, who writes for a popular user-experience blog, "UXbooth.com", states these things for starters: • SITE ID (make it clear to the visitor what your site will give them) • Page Name(never leave a user wondering where they are) • Navigation by Browsing(clear navigation menus, top, bottom, or side) • Navigation by Search(for those visitors who are looking for something specific) • Current Location(akin to what you see in many shopping carts, like "payment", "update address", etc) • Tagline / Site Description(almost like a motto or slogan, but more of a short description of what your site does) • Clear Visual Page Hierarchy(this is most effectively done with headers) • (http://www.uxbooth.com/blog/quick-usability-checklist/ )

  5. What do they sell?

  6. What do they do?

  7. What do they do?

  8. How many options are displayed?

  9. How does yourcompare? • “Five Second Test” http://fivesecondtest.com • “Usability Checklist” http://www.uxbooth.com/blog/quick-usability-checklist • “E Commerce Gallery” http://ecommercegallery.com

  10. Excellent eCommerce Sites • http://www.famouscookies.com/ • http://www.stickermule.com/ • http://www.pastebot.com/

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