nVision USA

1. nVision USA An introduction to nVision Heather Corker/VP Consumer Trends, NA

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3. What sets us apart? Over 100 established and emerging trends 200+ global clients from all sectors nVoy network of experts and 200 trendspotters Proprietary consumer research Trend trajectories help to forecast the size and evolution of every opportunity Thousands of manifestations – insight in action

4. WHAT WE DELIVER nViable – Strategic Mapping Innovation EmbeddingTrends Segmentation Consortia NVISION TRENDS TailoredResearch CreativeFutures andScenarioPlanning GlobalTrendspotting

5. The coreTrend mapping WHERE TO ACT Prioritization of key and emerging trends vs. a central issue and timeline Alternative Scenario: Wild Card Trends Central Scenario: Priority Trends Creative brainstorming – implications of key trends and responding actions/concepts • HOW TO ACT

6. A FEW OF THE BRANDS WHO RELY ONFUTURE FOUNDATION

7. Trends Trend manifestations nVision DNA Beyond2020 Forecasts Infographics • nVision nLighten nVitro Scan Partner Time Events Globally adjusted data Advancedanalysis Newsletters

8. nVision TrendsRigorous, future-focused, implication-rich analysis Narrative Future direction Evidence and Forecasts Advanced analysis Case Studies Implications and applications

9. Partner timeWhy 90% of clients renew QUICK FIX COMPLEX Topical insights Most relevant content How fast will x grow Quantify demand for NPD Branded marketing inspiration In depth analysis of segments Tailored reports Ultimate business priorities What concepts will dominate x market in 5 years time

10. Sample QuestionsRetail When do you see M-commerce reaching critical mass? How can we best appeal to women? How can we turn the trend of ish! into our advantage What are the trends that will allow us to tackle consumer privacy?

11. CONTENT EVERYWHERE Artificial Intelligence Health & wellbeing COMING SOON THE POWER OF ANON, CURATED COMMUNITIES  THE BIG LIE  GLOBAL CONFERENCE  CONSORTIA – HIGH NET WORTH 2 & CUSTOMER COMPLAINTS Loyalty Leisure Gamification Media Usage Wealth Risk Environment Recognition, validation Local myths Aspirations Social Media Family

12. nVision Service USAPremium And any two of the following: • Annual ‘Top Trends’ report tailored • 2 fully annotated and customized reports • Personalized trend briefings • Boardroom bulletins • Tailored research questions • Trendspotterbriefs • ANNUAL COST: $35,000

13. nVision Service USAStandard • ANNUAL COST: $25,000

14. nVision Service GlobalPremium And any two of the following: • ½ day innovation workshop • Annual ‘Top Trends’ report • 2 fully customized reports • Personalized trend briefings • Boardroom bulletins • Tailored research questions • Trendspotterbriefs • ANNUAL COST: $55,000

15. Innovation

16. 1- Insights through trends

17. Workshops are a core deliverable for Future Foundation. We deliver between 50 and 100 every year to a range of organisations and stakeholders. As such, we have developed a wide range of techniques (from the more functional to the very creative) which are deployed according to the audience and the objectives. We will expose just a few suggestions as part of the process. Our senior team is very experienced in running workshops. Our workshop techniques: Drivers SWOT Industry inspiration Concept development

18. Innovation workshops • Objectives • Innovate against agreed priorities, driving insights from nViable Take inspiration from a range of sectoral forecasts/visions/outputs. React to futuristic innovations from a range of global markets. • Approach • A 2 part series of stimulus that workshop participants would respond to and generate ideas from. • We might imagine that between 10 - 20 ideas will emerge from incremental to seriously challenging. • Each idea will then need to be mapped against key insights and key criteria Using filmed recommendations from experts and some pre-prepared concepts from FF evolve and ideate to suit the innovation priorities.

19. Below is an example of somebrainstorming templates that can be used to capture ideas that emerge from the workshop activities Capturing ideas and outputs

20. Strategic partnership • Applied trends partner to the External Intelligence function. • Work collaboratively to deliver the implications of trends to various business units. • Create unique insights and processes to create greater cohesion. • Deliver effective trends work at both a group and local level. • Put consumer trends at the very heart of the business as part of the planning cycle. How? • nVision. • Forecasts of key trends impacting the group. • Overlay existing customer segments with consumer insight. • Deliver series of trend workshops. • Executive collateral.

21. Appendix

22. Conceptual forecasting Beyond 2020 Exploring the future of several commercial themes and sectors beyond 2020 - including concepts for products and services that might characterize the marketplace in the next decade. Project Relevance Conceptual insights & forecasts to stretch ambitions

23. A rich mix of robust quant analysis, innovative forecasting and creative visioning Creative forecasting Rigorous Quant Forecasting Trend Trajectories Project Relevance Robust insights & forecasts to inform process

24. Trends in action Capturing best practice or innovative commercial applications of the trends that matter Project Relevance A wealth of global innovation inspiration to choose from. Related industry thinking. A benchmark to innovate beyond Database of 2500+ examples, with more added each week thanks to our network of Trendspotters

25. Investigating embryonic technologies and scientific, environmental and medical innovations likely to enter society. nVitro scanning By seeking out the people who are developing them and scrutinising scientific literature, this technique amplifies expert voices from the forefront of innovation. Project Relevance Clear view of most meaningful future signals

26. Source: nVision Global adjustment Advanced analysis Unique technique designed to make international comparisons meaningful A range of techniques to allow us to derive Insight from the data

27. nVisionSources & Methodology • Access to a wide variety of third party reputable data sources. • Examples include: • Understanding Society:longitudinal survey of 40,000 since 1991, youth survey – 11-16 yrs. • Partnership with Oxford Economics. • Original research which is exclusive to subscribers. • Trend data going as far back as 1980. • Sample = 1,000 respondents per market, nationally representative (except GB -11,000 across 6 waves per annum). • Online methodology. • ONS, United Nations, Government departments, Ofcom, World Tourism Organisation, US Bureau of Economic Analysis, International Telecommunication Union, Federal Reserve, Eurostat, European Social Survey • Europe: 2 waves per year across 14 markets • Global: 2 waves per year across 24 markets • UK: 6 waves per year • USA: 2 waves per year • Trendspotting. • Qualitative research. • nVoys: expert panels.

28. Trendspotters in 50+ global markets “Trendspotting encourages you to look around and see the patterns in things – patterns you may otherwise never notice because you never stop to think or ask about what is happening in the world.” Shikha, 28, Trendspotter, India

29. Case Studies

30. Our challenge SABMiller Europe commissioned Future Foundation to help achieve an overarching ‘Vision 2020’ for the beer category across Europe. The vision needed to complement existing strategic pillars, while also driving future growth and profitability. It was vital that our approach stretched internal thinking to deliver a compelling but succinct solution that would inspire and mobilise stakeholders. A stated priority for the project was also to achieve a focus behind which key operational functions could be aligned and action plans prioritized. SABMiller Europe: 2020 Vision

31. What we did We designed and delivered a closely facilitated, 3-month process, structured around 3 key workshops (below) which took the business from standing start to 2020 vision with supporting action plan. At each stage, we worked with robust evidence and insight - presented in creative ways - and proprietary techniques to challenge participants (a senior team drawn from across Europe) and stretch their thinking around 2020 context, ‘desirable futures’ in that landscape, the ultimate goal, and how to get there. Key inputs included an extensive, initial knowledge review - across our own insight and third party data; a tranche of expert interviews - across the spectrum of stakeholders; narratives and visualisations of potential 2020 scenarios for the category; and a global trawl for relevant innovation. SABMiller Europe: 2020 Vision

32. What we delivered A succinct, compelling 2020 vision was achieved for the business, supported by analysis around implications, and initial action planning. A toolkit was also developed to support roll out to key stakeholders. This included tailored materials - setting out the project journey and rationale - and visualizations. We were subsequently invited to present alongside SABMiller Europe’s heads of the Strategy & Insight teams to launch the vision and an ‘activation’ program to the business’ 50 plus commercial directors from across Europe. SABMiller Europe: 2020 Vision “Meabh and the team at Future Foundation have been the ideal partner to help us brew a vision for our category. FF possesses the blend of talents, the professionalism and the enthusiasm necessary to turn a mass of consumer information into a simple but compelling message engaging us for the future.” Yvan Goupil, Europe Head of Insights & Media, SAB Miller

33. Our challenge At a time of significant shifts in its core market, BP turned to Future Foundation for help in futureproofing strategy for its fuels and lubricants business Looking to both medium- and long-term horizons, the business sought to identify the forces and trends with potential for most significant commercial impact and to unpick their implications. A particular priority for BP was to identify potential ‘whitespace’: i.e. opportunities for innovation through new platforms, initiatives or partnerships. A global perspective was essential. BP: The future of mobility

34. What we did We delivered a comprehensive global trend analysis to build models for mobility in 2010 and 2030. A vast global scan complemented analysis of Future Foundation’s proprietary trend and forecast data. Trends were systematically identified and measured. Adapting proprietary techniques for the process, we then mapped each trend against seven ‘mega themes’ and key criteria to provide a hierarchy of priorities for BP. A trajectory was also plotted for each trend - to illustrate its anticipated evolution for each of the regions in scope. Tailored interviews with a broad range of external experts were also pursued to help validate the most accurate possible view of each trend - in its current and future iterations. BP: The future of mobility

35. BP: The future of mobility • What we delivered • Our analysis provided a comprehensive and insightful roadmap for consumer mobility and its implications for BP - against a short and longer term horizon. • A series of compelling interactive outputs was designed by Future Foundation for use by key stakeholders within the business - to put the future landscape for transportation and core issues at the heart of their thinking. • Specifically, our analysis was central to a series of innovation workshops and exploratory presentations within BP to further unpick commercial implications and necessary responses.

36. Heather Corker E: heatherc@futurefoundation.net T: 917-450-9243 STOCKHOLM GamlaBrogatan 26SE-111 20StockholmSweden LONDON 81 Rivington StreetShoreditchLondonEC2A 3AY NEW YORK 175 Varick St Suite 804New York10014