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TU Media Corp.

Current Status and Forecast of Satellite DMB - UK-Korea 2 nd Future Mobile Evolution Forum-. 2005. 9. 7. TU Media Corp. TU Media Corp. 1. 2. 3. 4. TU Media’s Satellite DMB Business. Contents. New Emerging Market : DMB Network & Terminals for DMB Service Channel Line-Up of TU Media

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TU Media Corp.

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  1. Current Status and Forecast of Satellite DMB - UK-Korea 2nd Future Mobile Evolution Forum- 2005. 9. 7 TU Media Corp. TU Media Corp.

  2. 1 2 3 4 • TU Media’s Satellite DMB Business Contents New Emerging Market : DMB Network & Terminals for DMB Service Channel Line-Up of TU Media Brief Introduction of TU Media • TU Media’s Business Plan • TU Media’s Experience and Finding • Synergy of Fixed and Mobile Broadcasting

  3. 1. New Emerging Market : DMB DMB is the new form of ‘personal & interactive’ media displayed via diverse platforms of digital devices, to meet increasing mobile broadcasting demand. “ The Future of Broadcasting is in your hand ” (MIPTV/Milia 2005) DMB (Digital Multimedia Broadcasting) • Fixed Broadcasting • Terrestrial • Cable • Satellite • Mobile Broadcasting • Satellite DMB • Terrestrial DMB Conventional Broadcasting Service Market New Emerging Broadcasting Service Market Users have limitations of Space, Place, and Time to watch TV • Personal Media • Any Place • Anytime, Any Situation

  4. Satellite signal will be delivered via multiple paths. Directly through Satellite as well as through Gap fillers. 2. Network & Terminals for DMB – Network Structure Satellite ( East longitude 144 ) Ku-Band 12.214~12.239GHz Gap Filler Video Ku-Band 13.824~13.883GHz S-band 2.630 ~2.655GHz Audio S-band Data Satellite DMB Broadcasting Center Program Provider Vehicle Receiver Mobile Receiver Terminal

  5. 2. Network & Terminals for DMB – Terminals  TU will maximize customer’s convenience and stimulate terminal industry by introducing diverse types of terminals to customers and full support & open policy to manufactures. Mobile phone-combined Portable Stand Alone VMT (Car Built-in) • 2.2” or 2.4” LCD (Support QVGA) • Support Wireless Internet • 2.5~3.5” LCD • No return path • Utilizing 5~7” Car TV • Reception module type SPEC • Samsung, LG, Motorola, SKTT, Pantech&Curitel • Cyberbank (PDA combined) • Access Telecom • Innoace, HDT,Kiryung • Electronics, Joongang • system,Hyundai Autonet Manufacturer Direction • Market launch with Hi-Tier • Products and will expand to low-tier afterwards. • Introduce MP3 combined products first and will then expand to more convergent products. • Introduce reception module type to utilize pre-installed LCD and will expand to LCD combined product for B/M. Mobile phone-combined Car Built-in Portable Stand Alone

  6. 3. Channel Line-up of TU Media • Commercial Broadcasting started with 7 Video and 20 Audio Channels and number of channels will be increased to 14 Video,25 Audio and Data channels. 4. 단말기 Type Lineup/Contents Program Plan Video (Max 14 channels) News,Drama,Music,Sports,Education,Game,Movie etc PP Lease (Modification to Mobile environments) Per Genre (8) Mobile Specific Programs -Ch. BLUE- (1) - Allocate programs specific for mobile environments ( Short Movies, Animation, Mobile Drama etc.) - Shorter content compared to conventional contents - Will be used for broadcasting services during emergency - 21 hours per day ( 8 hours new program per day ) In-House Terrestrial TV (3) Simultaneous retransmission of Major Terrestrial TV TDB Basic Music (16) Latest Hit, Oldies,Theme 24 hours Music PP Lease Audio (Max 25 channels) DJ Music (7) Star DJ, Amateur DJ, Mania, Live Music etc. DJ Choice Education, Entertainment, Audio Book, News etc. Variety (4) Information (TBD) Data broadcasting related with Video & Audio Channels and Information Data broadcasting In-House and DP Lease Data

  7. 4. Brief Introduction of TU Media - History 2001 The international register for satellite network was applied Sep Technical Specification of Satellite DMB Terminal released Nov 2002 2003 The policy direction for satellite DMB was determined by the KBC Feb Apr Technical standards for satellite DMB were established by MIC (System-E) Dec TU Media Corp. was established. 2004 The broadcasting Law was revised. Hanbyul satellite for DMB service was successfully launched in Orbit. Mar Dec TU Media Corp. was authorized as Satellite DMB Service Provider TU Media Corp started Satellite DMB Field Trial. Jan 2005 TU Media Corp started commercial broadcasting of Satellite DMB Service May Reach 100,000 subscribers July

  8. 4. Introduction of TU Media - Shareholders • TU Media Corporation was founded in Dec, 2003 and funded with the capital of $135 million until May, 2005. • Major shareholders consist of leading players in the value chain. Foundation Period Formation of Consortium (November 2003) Foundation of New Entity (May, 2003) Paid-in Capital: $135 million Company Composition Ratio Composition of Stakes Largest Shareholder SK Telecom 28.5% • Responsibility for management • Providing Network Major Shareholder Samsung(SEC), LG(LGE), Pantech & Curitel, etc. 15% • Key business partner in the Supply Value Chain Remark Terrestrial Broadcasting Co. 12.2% MBCO 9.5% • Foreign Strategic Partner Other Shareholder PP1), Manufacturer, IT Co., etc. 34.8% • Key business partner in the Supply Value Chain

  9. 1 2 • TU Media’s Satellite DMB Business • TU Media’s Business Plan Contents Business Model Market Forecast • TU Media’s Experience and Finding • Synergy of Fixed and Mobile Broadcasting

  10. 1. Business Model • Subscription fee from subscribers will be the major source of revenue. TU will share its revenue with business partners such as PP and CP. Subscriber Fees Profit Share Program Provider Subscriber Agency TU Media (Satellite DMB Operator) Commission Contents Contents Provider Subscription Fees/ Monthly Fee Operation Fee Network Installer (Satellite/Gap Filler) ※ Subscription Fee: Initial Fee ( GBP 11 ) Monthly Fee ( GBP 7 )

  11. 2. Market Forecast • Target number of subscribers for Satellite DMB service will be 0.6M by 2005 and expected to reach 6.6M by 2010. (Units : 1,000 subscribers ) 6,600 5,800 Expected Subscribers 4,300 2,700 1,400 600 Expected Revenue & Profit (Unit : 1 Million USD)

  12. 1 2 3 4 • TU Media’s Satellite DMB Business • TU Media’s Business Plan • TU Media’s Experience and Finding Contents Commercial Service Result of first 4 months Detail demographics of TU customers Preferred content from TU customers Watching behaviors • Synergy of Fixed and Mobile Broadcasting

  13. 1. Commercial service result of first four months • Commercial service of Satellite DMB started on May 1st, and subscribers increase in number daily (average of 1,200) Commercial Service Period ’05.5.1 ~ 05.8.30 Video: 9 Ch. (News, Music, Drama, Movie, game, Sports, Education, Ch.Blue) Audio: 25 Ch. ( DJ Ch - 5Ch, Variety Ch - 4Ch, Non-stop Music Ch - 16Ch) Contents Subscriber Total Number of subscribers: about 150,000 • Mobile Phone Combined: 93.5% • Car Receiver : 7.5% Marketing Commercial Ad & Promotion & Event (subway, university, etc.) Popular Contents Drama > Channel Blue > Game > News > Movies > Korea Pop Audio Terminal 7 Mobile Phone Combined and 4 Car Receiver are available for Service DistributionChannel Through SKT, KTF, & LGT & Own Distribution Network

  14. 2. Detail demographics of TU customers • Male, age groups between early twenties to early thirties are major customer group of TU Media Percentage by Sex Percentage by Age Group 65% 26% 20~30 Age Group : 72% MALE : 62% ※ Note : Based on TU Subscribers on ’05.8.4,

  15. 2. Detail demographics of TU customers • Young male who live in Metropolitan areas use Mobile-phone combined units to watch satellite DMB services Percentage by types of Terminal Percentage by Region 82% 94% Urban Areas : 82% Mobile-Phone Terminal : 94%

  16. 3. Watching Behaviors - Contents • During Primetime, both Video & Audio channels are similar in popularity • On average, daily usage of TU service is around 57~ 80 minutes (July 2005 ) Video Drama Channel Blue Game Total: 74% News Movies 74 % Others Audio Korean Pop Korean “Trot” Debut/ New Music Hit Chart Total: 26% K. Pop 90’s Mobi Club Others

  17. 3. Watching Behaviors – Usage by hours • Represents the total percentage of users throughout the day(July 2005) Use of TU service generally begins at 7 in the morning, and maintains a steady stream of users, reaching peak points from Morning rush hour to Evening rush hour (6:00 PM~8:00 PM). FIXED TV S-DMB

  18. 1 • TU Media’s Satellite DMB Business • TU Media’s Business Plan • TU Media’s Experience and Finding • Synergy of Fixed and Mobile Broadcasting Contents Synergy of Fixed and Mobile Broadcasting

  19. 1. Synergy of Fixed and Mobile Broadcasting • The advent of DMB services not only promote broadcasting industry but also promote social welfare by creating new market for industry and satisfying the public demand for information. Promoting Social Welfare Mobile Broadcasting Fixed Broadcasting • Meet public demand for watching • TV in mobile environments. • Provide efficient communication tool • for emergent situation. • Offer effective tools for education by • delivering educational programs. • Satellite DMB • Terrestrial DMB • Terrestrial • Cable • Satellite Promoting Industry • Contribute to contents industry by • creating new market. • Stimulate IT and Manufacturing • industry. • Lead to growth of national economic.

  20. ThankyoU TU Media Corp.Finance Bldg., 84, Taepyeongno 1-ga,Jung-gu, Seoul 100-768, Korea Tel No : 82-2-6323-4149 Fax No : 82-2-6323-4411 http://www.tu4u.com ( htshin@tu4u.com )

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