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Toshiba, Corp.

Toshiba, Corp. Prepared by: Hang Ma (Derek), Hilary Efta , Melanie Faulkner, and Tong Shang (Maggie). October 27, 2009. Agenda. Melanie – Introduction, Current Situation in the Global Market, and Industry Analysis Hilary – SWOT Analysis and Short-term recommendations

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Toshiba, Corp.

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  1. Toshiba, Corp. Prepared by: Hang Ma (Derek), Hilary Efta, Melanie Faulkner, and Tong Shang (Maggie). October 27, 2009

  2. Agenda Melanie – Introduction, Current Situation in the Global Market, and Industry Analysis Hilary – SWOT Analysis and Short-term recommendations Derek – Competition and Conclusion Maggie – History and Long-term recommendations

  3. Introduction Leading manufacturer of PC’s Began in 1939 -Tanaka Engineering Works and Tokyo Electric Financial trouble due to economic recession Promising future in innovation -Sixteen Megabyte memory chip

  4. Global Market Current Situation Domestic markets generate higher revenues Competitive pricing Advertisement Brand name Financial struggle

  5. Market Share

  6. History Huge multinational corporation Produces electronics Created from two companies merging Expand subsidiaries Personal computer Tremendous semiconductor manufacturers

  7. Strengths Strong Research and Development -Millions of dollars spent on R & D Very innovative Presence in various markets -LCD TV’s

  8. Weaknesses High debt -Increased 35% in 2009 Expensive products

  9. Opportunities Innovation Small, fast, and compatible technology Notebook computers -Predicted shipment increase of almost 70%

  10. Threats Competitors Economy Cheaper and substitute products External changes Outside forces -Taxes, governments, and inflation

  11. Competition Lenovo Apple, Inc. Dell

  12. Lenovo Gained IBM’s PC division 4th largest distributor of PC’s around world Largest distributor in China 28.6% share of China’s market www.lenovo.com

  13. Apple Macintosh computers Computer products, iPods, iPhones Most admired company in US and around world www.apple.com

  14. Dell Founded by Michael Dell Young company Manufacture computers, printers, and hard drives Number one PC provider “Environmentally” friendly www.dell.com

  15. Industry Analysis Technology is huge factor Long-lasting computer Low prices Most important market in electronics

  16. Short-Term Recommendations Easily updated software Stronger presence in US market Children’s developmental software

  17. Long-Term Recommendations 3-D projection screen Flat screen TV with motherboard Computers in vehicles

  18. Conclusion Leading electronics developer Notebook computers are great contribution Memory card Smart phones

  19. Questions?

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