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Search Engine Optimization

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Search Engine Optimization

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Presentation Transcript

  1. Outline • Introduction • Types of SEO • Difference between White Hat Seo and Black Hat Seo • Types of Search Engines • Search Engines Shares • How Search Engine Works ? • Seo Building Blocks

  2. Search Engine Optimization

  3. What is SEO ? Search Engine Optimization Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results

  4. Types of SEO • On - Page SEO • Off - Page SEO

  5. On-page SEO (also known as "on-site" SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.  On-Page SEO

  6. Off-Page SEO Idea Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.

  7. Difference between White Hat Seo and Black Hat Seo The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking.

  8. Types of Search Engine

  9. Search Engines Shares

  10. Seo Building Blocks

  11. How Search Engines Work ? • Web Crawler • Indexing • The Algorithm

  12. Thanks! Any questions? You can find me at https://freelancersearchengineoptimization.blogspot.com benipalsimran41@gmail.com 8728843803

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