1 / 18

Tips on effectively doing business on the internet

Doing Business on the Internet 2012 – Part 2 10 th Annual Rogue Valley Business Resource Fair October 27, 2012. Tips on effectively doing business on the internet Web Site design and essential Internet marketing Techniques Internet Tools for Growing your Business Jim Teece Jim@ProjectA.com.

raymond-dyer
Download Presentation

Tips on effectively doing business on the internet

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Doing Business on the Internet 2012 – Part 210th Annual Rogue Valley Business Resource FairOctober 27, 2012 • Tips on effectively doing business on the internet • Web Site design and essential Internet marketing Techniques • Internet Tools for Growing your Business • Jim Teece • Jim@ProjectA.com

  2. About this Session • Website Design Techniques • Essential Internet Marketing Techniques

  3. About Jim Teece • Married and Moved to Ashland, Oregon in 1992 • I am a parallel entrepreneur • Project A, Scarab Media, Art Authority, Planeteria Hosting • Ashland Home Net and Ashland TV • Database Driven Websites, Mobile Apps • Global eCommerce Experts • TV show – Tech Talk • Jackson County Fair • Very involved in the community

  4. About Project A • Founded in 1990 • Creators/Inventors of Site-In-a-Box(tm) - Clients include Ashland, Medford, Jackson County, City of San Diego, Colorado Springs, Titusville, Southern Oregon School Districts, • eCommerce Solution Providers - Clients include Dr. Martens, Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone • Digital Fabricators - Custom Database Developers - Clients include Apple Computer, Taco Bell, CB Richard Ellis, Asante, Lithia Motors, Fab Glass, Sinister Cinema • Community Partners - FreBa, TodayInAshland, BISP, AshlandTV20

  5. The future is yesterday… • Mobile • Global • Faster • Facebook • Twitter • SMS

  6. Design • Subjective • Standard • Stand Out if it matters • Fast • Small • Mobile • Define “Success”

  7. Design with change in mind • Building a website is not publishing a document • It lives, breathes, breaks, reacts and is different for everyone • Browsers • Operating Systems • Monitor Sizes • Speed of Computer • Software installed • Don’t be held hostage by your webmaster

  8. What's your favorite site? • Amazon • Google • Digg • MSN • Bing • Apple • Bank of America • Why?

  9. Lets surf • Review our favorites • Discuss what we like about each site • Google “Web Site Design”

  10. Marketing your website • Customer Engagement • Satisfaction • Loyalty • Advocacy • Customer Service • User Generated Content (on and off site) • SEM vs SEO • YouTube

  11. Internet Technology • Customers expect to be directly connected with • Every transaction is confirmed via email • Self help • Anywhere, Anytime • Instant Gratification • Banks almost get it - Example

  12. OLD School Internet Marketing • Search Engine Optimization • Search Engine Marketing • Pay for clicks • Banner ads • Reciprocal Links • Email • H1 tag • Page Title • Do NOT try to fool the search engine • Do NOT design for the computer… we are still humans

  13. How many of you? • Facebook • Google Plus • Twitter • mySpace • Youtube (post, watch) • SMS • Mobile Surf • Cell Phone Types • iPad

  14. Google “Jim Teece” • JimTeece.com (my Blog) • Project A (my company) • Facebook, mySpace, Twitter (my social networks) • Scarab Media, Ashland Home Net & Ashland TV (my other companies) • AIFF, SOU, ACOC, Asante (my community involvement) • SiB, TV20, TodayInAshland, eOneOne (my creations)

  15. Metrics • How do you know if your successful? • How do you know what is working and what is not working? • How can you test different campaigns?

  16. Google Analytics • FREE • Stats • Segmentation • Motion Charts • Adwords integration • eCommerce integration • Benchmarking • Geo targeting • Site Search Analysis

  17. Facebook • 1 Billion Friends • Ever Changing • It’s a platform • Competing with Goggle, Twitter • Mobile? • Targeted Ads Work

  18. Thank you! • Launch your business – GO! • Drop me a line to let me know how its going • Become my friend • Jim@ProjectA.com • JimTeece.com • Facebook.com/jimteece • Twitter.com/jimteece

More Related