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HST 290: Practice of History – U.S. Advertising & Consumer Culture in the Cold War Era

HST 290: Practice of History – U.S. Advertising & Consumer Culture in the Cold War Era. Dr. Tammy Gordon Ms. Sue Cody codys@uncw.edu. Your Current R esearch S kills?. How would you rate your current research skills? Strong Satisfactory Needs improvement Poor

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HST 290: Practice of History – U.S. Advertising & Consumer Culture in the Cold War Era

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  1. HST 290: Practice of History – U.S. Advertising & Consumer Culture in the Cold War Era Dr. Tammy Gordon Ms. Sue Cody codys@uncw.edu

  2. Your Current Research Skills? • How would you rate your current research skills? • Strong • Satisfactory • Needs improvement • Poor • What causes you the most anxiety/confusion/frustration? • What are your favorite sources for historical research?

  3. Our plan for the library sessions • Review Research Guide for this course. • Explore various finding aids. • Learn to identify primary sources. • Become familiar with special services. • Interlibrary Loan • Ask a librarian

  4. Where to get help • Learning Commons Help Desk • In person • Telephone • Email • Chat • Text • By Appointment • Contact me directly: codys@uncw.edu

  5. Finding Articles • Home page Article Search (Integrated search) • Databases A-Z • Individual databases • Databases by Subject • Quick Search (Integrated search) • Individual databases • Citation Searching

  6. Search tips • And, Or, Not • And narrows • Or adds synonyms/related • Not excludes (use carefully) Military advertising • Military or ? • Advertising or?

  7. More Search Tips • Truncate for word variations • Advertis* = advertisement, advertisements, advertising • Words anywhere or phrase? • Be all you can be vs. “Be all you can be” • Field-specific searches • Advertising Age in Source

  8. Database Exploration • Library Homepage Article Search • America: History & Life • Jstor • Business Source Complete

  9. Working from a known citation • Shyles, Leonard C., and Mark G. Ross. "Recruitment Rhetoric in Brochures Advertising the All Volunteer Force." Journal Of Applied Communication Research 12, no. 1 (Spring 1984): 34-49. • Does the library have it? • What format or location? • What online access?

  10. Finding Books • Library Catalog • local & UNCP/FSU • WorldCat • 9,000 libraries / @1.2 billion items • Google Books (@ 12 million / @ 7 million full-text) • Project Gutenberg (@ 33,000 books) • Some databases lead to books • Cited directly • Book reviews

  11. Randall Online Catalog:Keyword vs. Subject Searching • What’s the difference? • What is a useful Subject Heading for Military advertising • Start with a keyword search, then look for subjects in the records retrieved.

  12. Keyword/Subject features • Keyword • Finds words anywhere in record. • Look at records to see subject headings. • Search lots of terms, word variations • Subject Headings • Controlled vocabulary • May not be “natural language” but may find more • Hierarchical arrangement helps narrow topic • Searches only the subject field

  13. Suggested Subject Headings • Check headings in records you find by keyword or other searches • Use the LCSH database . • In the catalog, search by any segment of a heading – rotated display • Same terms used in WorldCat

  14. Searching Personal Names • Keyword searches • Either order • Try name variations, e.g., initials • Author/Subject • Last name first, e.g. Blass, Bill

  15. Online Catalog links • Subjects for related items • Call numbers for related items (usually) • Library of Congress outline • http://www.loc.gov/catdir/cpso/lcco/lcco.html • SuDoc arranges by agency • Cover, summary, reviews • Location maps • Expanding search to UNCCLC • Add to Bag/Add to My Lists

  16. Finding Books – LC Call Nos. • Alpha-numeric • Single letters before double • First number is a whole number • Everything after the decimal point is a decimal value.

  17. WorldCat • May find items at Randall that catalog search didn’t (records enhanced later) • Finds items for ILL requests • Rare items not lent • Rare items may be reprinted & available • Websites included – often w/ free access!

  18. Interlibrary Loan • Create an account/create a new account • Username – UNCW domain name • Password – UNCW password

  19. Secondary - Primary • For the next session • Complete exercise on databases and catalog • Find a relevant secondary source (book or article) with a bibliography. • Review the bibliography to find a primary source. • Copy the page with the primary source citation. • Highlight citation for primary source. • Complete exercise form; attach copy; bring to class.

  20. Next Class • Primary Sources • What they are • How to find them

  21. Questions? What will you do when you have questions?

  22. Ask for help – it’s what we do! codys@uncw.edu kaylorj@uncw.edu http://library.uncw.edu

  23. HST 290: Practice of History – U.S. Advertising & Consumer Culture in the Cold War Era Dr. Tammy Gordon Ms. Sue Cody codys@uncw.edu

  24. Primary Sources • Dairies, journals, other writings of “players” • Eyewitness/Observer accounts • Memoirs, autobiographies (written later) • Official documents • Laws, treaties, reports, orders, transcripts of proceedings, addresses, etc. • Advertisements (of the time) • Images • Movies!

  25. Primary or Secondary? • Scholarly article on the early development of television advertising • Text of the 1965 U.S. Supreme Court opinion on FTC v. Colgate-Palmolive. • An encyclopedia of advertising history. • Book compilation of cigarette ads. • Collection of transcripts of interviews with ad executives published in a book. • New York Times clothing ads, found in the New York Times Archive database. • Wall Street Journal article about the long tradition of offensive ads in the U.S. • Military recruitment ads, circa 1969. Chronology of major advertising history events.

  26. Randall Online Catalog & WorldCat • Search general headings, use indexes • Advertising and interviews • Search specific headings or persons • Bill Blass as author (Blass, Bill) • Look for items not tagged as primary source • Primary documents may be included in secondary sources • Eyewitness authors may not be tagged as sources

  27. Randall Online Catalog & WorldCat • Standard Subheadings • Correspondence • Diaries • Interviews • Personal narratives* • Sources • See guide for others

  28. Periodicals and Newspapers • New York Times Archive • Readers’ Guide Retrospective • Humanities and Social Sciences Index Retrospective

  29. Official Documents • Lexis Nexis Academic • Legal • Lexis-Nexis Congressional • HeinOnline • Monthly Catalog of U.S. Government Publications

  30. Digital Collections • See the Research Guide for more!

  31. Bibliographies—Follow the trail • Book-length (Reference Collection) • Secondary sources (books and journal articles) • Types • Classified (easiest to find primary sources) • Alphabetical • Footnotes/Endnotes • What did you find?

  32. Questions? What will you do when you have questions?

  33. Ask for help – it’s what we do! codys@uncw.edu http://library.uncwil.edu/askref.html

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