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MUHAMMAD ZUBAIR Assistant Professor of Forestry dikhan2000@hotmail

Farm level tree planting in Pakistan: the moderating role of past behaviour in predicting intentions. MUHAMMAD ZUBAIR Assistant Professor of Forestry dikhan2000@hotmail.com. University College of Agriculture, Bahauddin Zakariya University, Multan, PAKISTAN. Rationale. Low forest cover (4.8%)

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MUHAMMAD ZUBAIR Assistant Professor of Forestry dikhan2000@hotmail

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  1. Farm level tree planting in Pakistan: the moderating role of past behaviour in predicting intentions MUHAMMAD ZUBAIRAssistant Professor of Forestrydikhan2000@hotmail.com University College of Agriculture, Bahauddin Zakariya University, Multan, PAKISTAN

  2. Rationale • Low forest cover (4.8%) • Mainstay of rural livelihoods/ increased reliance • Excessive illicit stock removal (commercial/ govt. predicaments) • Problems of erosion, land sliding etc. (Desertification) • 75% of forest cover will diminish by 2025 in NWFP (PFRI)

  3. Govt to uncover strategies, feasible solutionFarm Forestry

  4. Government launched many projectsEfforts rather doubtful

  5. Outcome Lower uptake Mixed response Low local participation Reluctance of land tree growing

  6. Reasons for Failure • Focus (biological/ technical) • Wrong anticipation of local acceptance • long gestation/ lack of immediate gains • Little emphasis on beneficiaries acceptance

  7. The major constraint in the cultivation of trees on state lands are well understood; less understood is what the farmers themselves believe to be the major constraints to tree cultivation on their lands(Dove, 1995)

  8. Farm Forestry is not a simple activity to undertake

  9. Farm Forestry Decision Making Frequency of past practice Factors for volitional control(ease/difficulty) Approval/ Disapproval of the closed ones Follow cognitive process

  10. “Human beings are creatures of habit in that they tend to persist in doing what they have become accustomed to”(Ajzen, 2002)

  11. +/ - Evaluation ATTITUDE INTENTION BEHAVIOUR Salient Referents SUBJECTIVE NORMS Ease/ Difficulty PERCEIVED BEHAVIOURAL CONTROL Actual Control Theoretical Framework Theory of Planned Behaviour (Ajzen, 1988)

  12. 1 1 2 2 3 3 4 4 5 5 6 6 7 7 1st Stage Circle Selection 1st Stage Circle Selection 1 1 3 3 5 5 7 7 4 4 2nd STAGE Village Selection 2nd STAGE Village Selection 4 (2+2) 4 (2+2) 4 (2+2) 4 (2+2) 4 (2+2) 4 (2+2) 4 (2+2) 4 (2+2) 16 16 3rd STAGE Farmers’ Selection 3rd STAGE Farmers’ Selection 128 128 16/16 16/16 16/16 16/16 16/16 16/16 16/16 16/16 Respondents – FF (64) & NFF (64)

  13. Results Association of past behaviour and performance of farm forestry

  14. Spearman's rho between TPB components and past behaviour

  15. Moderating role of past behaviour to predict TPB variables-intention relationship for FF (GLM regression analysis)

  16. Moderating role of past behaviour to predict TPB variables-intention relationship for NFF (GLM regression analysis)

  17. Findings • Intention to plant trees on farmlands is influenced by the constructs of TPB • Past behaviour has strengthened the relationship between attitude, SN & PBC.

  18. Conclusions • Wider social role of forestry officials • Cognitive and normative elements of society-a prerequisite • Increased source-recipient sharing expectations • Policies to be flexible and accommodate changing environments

  19. Thanks 2nd World Congress of Agroforestry, Nairobi, Kenya, 2009

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