Towards a framework for Mobility Management

1. Towards a framework for Mobility Management ECOMM 2008 London Giuliano Mingardo Harry Geerlings Erasmus University Rotterdam

2. MM is gaining attention not only among policy makers but also among researchers; Still, there is relatively little scientific literature about MM; Very often MM is a long list of best practices or successful stories, but there is hardly any framework for it; We are trying to build a framework for MM; Background

3. One firm: Erasmus University Rotterdam Two divisions: Erasmus MC Woudestein Two approaches: “Successful” implementation of MM; No implementation of MM (yet); Analysis

4. Our approach is twofold: Qualitative research: policy analysis and interview with stakeholders; Quantitative research: survey about the mobility patterns of circa 2,000 employees (response rate 787); Methodology

5. Three spatial levels: Micro: the employee; Meso: the employer; Macro: the local authority; Frame of analysis (I)

6. Two elements: DRIVERS needed to introduce/accept MM measures: Problems to be solved; Sense of urgency; POLICY TOOLS needed to implement MM measures: Stick; Carrot; Infrastructure (alternatives to car use); Frame of analysis (II)

7. MICRO MESO MACRO

8. Erasmus University Rotterdam: DRIVERS MESO

9. Erasmus University Rotterdam: POLICY TOLLS MICRO

10. Erasmus University Rotterdam: POLICY TOLLS MACRO

11. ERASMUS MC (MM successfully implemented) ERASMUS WOUDESTEIN (MM not implemented)

12. In order to successfully implement MM measures in a firm you need three sets of necessary conditions: The sense of urgency at micro or meso level must be high; Stick measures must be present both at micro and macro level; The carrot must be present at micro level (preferably a financial carrot); CONCLUSIONS

13. Questionnaire on the mobility pattern of employees and students; High response: 787 employees (45,2%) and 2,572 students (16,3%); ERASMUS WOUDESTEIN

14. Erasmus University Rotterdam Modal Split employees

15. Erasmus University Rotterdam Reasons for traveling by car

16. Erasmus University Rotterdam Reasons for traveling by bike

17. Erasmus University Rotterdam Distance vs. modal split

18. Erasmus University Rotterdam Opinion about the monthly payment for parking the car

19. Erasmus University Rotterdam Would you quit driving in case of …? Payment

20. Erasmus University Rotterdam Reasons to quit driving

21. In order to successfully implement MM measures in a firm you need three sets of necessary conditions: The sense of urgency at micro or meso level must be high; Stick measures must be present both at micro and macro level; The carrot must be present at micro level (preferably a financial carrot); CONCLUSIONS

22. Make employers aware of the seriousness of the problem; Put employers in the right position to introduce MM measures: provide the stick at macro level! TASK FOR THE LOCAL AUTHORITY

23. They know there is a problem; They might know the seriousness of the problem; They know the possible solutions; What they often don’t know are the BENEFITS OF MOBILITY MANAGEMENT HOW TO MAKE EMPLOYERS AWARE

24. THANKS