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This study explores the re-conceptualization of tourism policy through comparative perspectives and knowledge dynamics in European case studies. It delves into the multi-dimensional ideal types, institutional approaches, and strategic aims shaping tourism policies. The paper analyzes the impacts of knowledge processes on tourism policy formulation and implementation, highlighting key features and areas for knowledge-oriented improvement.
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Re-conceptualising tourism policy Tourism policy and knowledge dynamics: Comparative perspectives Knowledge-based tourism policy strategies Tourism Policy and Knowledge ProcessesExploring European Case Studies
RE-CONCEPTUALISINGTOURISM POLICY Widespread typologies (Fayos-Solá, Hall) • generational approach • boosterism, economic, community, sustainable • multi-dimensional ideal-types A certain unease • not with the sources but with application • discursive ‘game of labels’ • over-looking variation and contradictions
RE-CONCEPTUALISINGTOURISM POLICY Points of departure • new institutionalism (North) • network theory (Rhodes) • discourse analysis (Åkerstrøm Andersen) • policy analysis (Hogwood, Hood) Point of reference • institutionalist approach to regional policy • H Halkier: Institutions, Discourse and Regional Development, Peter Lang 2006
Organisation State/region Sponsoring Aims Socio- economic context DMO Targets Tourists Destination Strategy Instruments Competitors Resources Knowledge RE-CONCEPTUALISINGTOURISM POLICY Focus on three central relations • the destination and its political, social, economic contexts • the destination and its destination management organisation (DMO) • the DMO and it targets among firms, workforce, tourists, institutions
Tourism policies comparedTOURISM CONTEXTS 1 Individual-cultural Individual-natural Collective-cultural Collective-natural
Tourism policies comparedTOURISM CONTEXTS 2 North DK Antalya Skaane Ruhr Achterhoek
Tourism policies comparedSTRATEGIC AIMS Individual-cultural Individual-natural Collective-cultural Collective-natural
Tourism policies comparedPOLICY TARGETS Individual-cultural Individual-natural Collective-cultural Collective-natural
Tourism policies comparedPOLICY INSTRUMENTS Individual-cultural Individual-natural Collective-cultural Collective-natural
Tourism policies comparedKNOWLEDGE IMPACT Individual-cultural Individual-natural Collective-cultural Collective-natural
Tourism policies comparedCONCLUSIONS Existing policies key features: Across contexts • focus on development of new services • instruments/networks knowledge intensive • growing importance of knowledge input/competences Rooms for knowledge-oriented improvement • networked DMOs • with local SMEs and extra-regional/international links • creative generation of market/trend intelligence • private partners and public knowledge institutions
For draft written paper: halkier@cgs.aau.dk Read more about EURODITE: www.eurodite.bham.ac.uk Tourism Policy and Knowledge ProcessesExploring European Case Studies