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Explore the economic challenges that businesses face in a global and domestic environment, including factors driving demand and supply, different economic systems, market structures, and the business cycle.
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Part 1 Business in a Global Environment
Chapter 3 Economic Challenges Facing Global and Domestic Business
Chapter Objectives • Distinguish between microeconomics and macroeconomics. • Explain the factors that drive demand and supply. • Compare the three major types of economic systems. • Describe each of the four different types of market structures in a private enterprise system. • Identify and describe the four stages of the business cycle. • Explain how productivity, price-level changes, and employment levels affect the stability of a nation’s economy. • Discuss how monetary policy and fiscal policy are used to manage an economy’s performance. • Describe the major global economic challenges of the 21st century.
Chapter Overview • Economics—social science that analyzes the choices made by people and governments in allocating scarce resources.
Economics • Microeconomics—study of small economic units, such as individual consumers, families, and businesses. • Macroeconomics—study of a nation’s overall economic issues, such as how an economy maintains and allocates resources and how government policies affect the standards of living of its citizens.
Microeconomics:The Forces of Demand and Supply • Demand—willingness and ability of buyers to purchase goods and services. • Supply—willingness and ability of sellers to provide goods and services.
Factors Driving Demand • Each person must choose • Between saving and spending • How to allocate spending
Factors Driving Demand • Demand Curve • Graph of the amount of a product that buyers will purchase at different prices • Demand curves typically slope downward and to the right, meaning that lower prices attract larger purchases
Factors Driving Supply • Businesses must chose how to use their resources to obtain the best profits • Supply Curve • Shows the relationship between different prices and the quantities that sellers will offer for sale, regardless of demand
Factors Driving Supply • Central role in determining the overall supply of goods and services is played by factors of production • Natural resources • Human resources • Physical facilities • Entrepreneurship
How Demand and Supply Interact • Separate shifts in demand and supply have obvious effects on product price and availability • Equilibrium price
Macroeconomics: Issues for theEntire Economy • Capitalism: The Private Enterprise System and Competition. • Private enterprise system—economic system in which business success or failure depends on how well firms match and counter the offerings of competitors; also known as capitalism.
Macroeconomics: Issues for theEntire Economy • Capitalism: The Private Enterprise System and Competition • Pure competition • Monopolistic competition • Oligopoly • Monopoly • Deregulation
Planned Economies: Communism and Socialism • Communism: planned economic system in which private property is eliminated, goods are owned in common, and factors of production and production decisions are controlled by the state • Socialism: planned economic system characterized by government ownership and operation of all major industries
Planned Economies: Communism and Socialism • What’s Ahead for Communism? • Many formerly communist nations have undergone dramatic changes in recent year after introducing private enterprise systems • Has not been smooth • Communism remains firmly entrenched in just a few countries
Mixed Market Economies • Economic system that combines characteristics of both planned and market economies in varying degrees, including the presence of both government ownership and private enterprise • Privatization
Evaluating Economic Performance • Flattening the Business Cycle • Economies flow through various stages of a business cycle • Recession—cyclical economic contraction that lasts for six months or longer.
Productivity and the Nation’s Gross Domestic Product • Productivity—relationship between the goods and services produced in a nation each year and the inputs needed to produce them. • Gross domestic product—the sum of all goods and services produced within a nation’s boundaries each year.
Price-Level Changes • Inflation—rising prices caused by a combination of excess consumer demand and increases in the costs of raw materials, human resources, and other factors of production. • Hyperinflation—economic situation characterized by soaring prices
Price-Level Changes • Demand-pull inflationExcess consumer demand • Cost-push inflationGenerated by rises in costs of factors of production • Recent Fears about Deflation
Measuring Price Level Changes • Consumer Price Index (CPI)—measures the monthly average change in prices of goods and services • Market Basket—compilation of the goods and services most commonly purchased by urban consumers • Producers Price Index (PPI) • For Finished Goods • For Intermediate Goods
Employment Levels • Unemployment rate— an indicator of a nation’s economic health • Top Job Losses by Industry in the Recent Recession
Managing the Economy’s Performance • Monetary Policy—government actions to increase or decrease the money supply and change banking requirements and interest rates to influence banker’s willingness to make loans.
Managing the Economy’s Performance • Fiscal Policy—government spending and taxation decisions designed to control inflations, reduce unemployment, improve the general welfare of citizens, and encourage economic growth.
Fiscal Policy • Budget—organization’s plan for how it will raise and spend money during a given period of time. • Budget deficit—funding shortfall that results when the government spends more than the amount of money it raises through taxes and fees • National debt • Budget surplus • Balanced budget
The U.S. Economy: A Roller Coaster Ride • Economic recession, wars, and terrorism battered the U.S. economy. • Unemployment • Inflation and Deflation • Productivity • Consumer Spending
Creating a Long-Term Global Strategy • Global Economic Challenges • International terrorism • Shift to a global Information economy • Aging of the world’s populations • Improving quality and customer service • Enhancing competitiveness of every country’s workforce.