The Future Farming and Environment Evidence Compendium

1. F The Future Farming and Environment Evidence Compendium February 2018 Presented by Luke Ridley & Jenny Kemp May 2019 Farm Economics and Accounts RSS Excellence in Official Statistics Award Winners 2018 Food Production Environmental Land Management

2. Who are we and why did we make the pack? • We provide statistical, economic, and social and natural science evidence (knowledge that informs policy decisions) and monitoring and evaluation of policy outcomes. • By investing time in innovative, high quality and accessible data communication, we help to fulfil our commitments to the Analysis Function’s “Better analysis, better Delivery” Strategy: • Informing the general public about the population, society, economy and culture of the nation, guiding them to make informed decisions. • Demonstrating the relevance of our data to government and the public.

3. The House of Evidence The Roof Overarching Quality Assurance Floors How many “layers”? Plaster and Paint Visualisation and Colour coding Walls outer and inner frameworks The Developer Internal customer i.e. Policy Colleagues Doorways Accessibility and internal navigation The Buyer External customer– i.e. the Public Construction Team Information owners and Compendium assemblers Blueprints and Foundations understanding the needs of the customer Suppliers and Raw materials Analysts, data and evidence

4. Blueprints and Foundations – understanding the needs of the customer 5 minutes Average time spent reading a stats notice Understanding who the users are, and what evidence is important to them. The Developer Internal customer i.e. Policy Colleagues External Customer The Buyer – i.e. the Public 80% of adults in the UK have a low numeracy level (less than GCSE C grade)

5. Construction Team Architect Builders Interior Designer Information owner, has the over arching vision, and understands how the whole will work, since they have a sweeping overview of the content and the broader landscape that the work will sit within. Take the raw materials and turn into an actual structure – importance of context, understanding your materials and how they fit together etc. Take the raw structure and add value through visualisation of the evidence (charts, infographics etc), ensuring accessibility to the user.

6. The Roof Overarching Quality Assurance Suppliers and Raw materials How did we compile the evidence across such a wide range of teams? To compile the evidence in a standardised format, a template was constructed that contained instructions for the information that was needed on each page. Key Point/ Stat Chart or Image, with legend. Context Key Point/ Stat Commentary References

7. Blueprints and Accessibility Doors– Navigation through the pack Floors- How many “layers”? Navigation buttons at the top of each slide. 15 Overarching Summary Question Summary Headline Message p Hyperlinked page numbers. Farm Economics Summary Slide Headline Message Food Production Question for page to answer Environment Supporting Information Other text content Other text content Icons to rapidly promote understanding of subject matter. Other text content Detailed Slide Question and answer format How did we use question and answers in the Compendium? During user testing we found using a question and answer was the most effective way to signpost readers to the key points, and to focus the content of the pages.

8. Interior Design – Visualisation

10. What next…. ? Interest from Policy! ….not just in the evidence, but in the format! And we’d like to announce… • Presentation help for the Consultation Policy Team, including tying in the design of the Future Farming Consultation Roadshow slides for presentation with the style of the Compendium. 2019 Compendium Update to be published on the 16th May • Interest from Defra’s Perm Sec to use the format for her briefings. Subsequent Packs