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This workshop focuses on breaking down the process of turning a concept into a tangible deliverable product. Participants will explore the skills, resources, and support needed, identify stakeholders, and plan communication strategies. The session includes discussions on stakeholder mapping, engaging key players, and managing various stakeholder interests. Emphasis is also placed on delivering products continuously to meet user expectations and incorporating feedback for improvements.
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Relationship to Results Stuart Laws MOD
Concept to Deliverable The Original Idea (Hard & Soft) Skills Break it down into the individual elements that are required to turn it into a deliverable product What will be required to create the deliverable product? e.g. Construction / Manufacturing Programming Sales Marketing Training e.g. Information & Communication Technology Infrastructure Raw Materials Training / User Materials What is required to turn your idea into something tangible and deliverable? What skills and resources are required? What support do you need? Do you need Senior Management Support?
Concept to Deliverable Stakeholders Who needs to be directly/indirectly involved? Who must be involved? Who just needs to be informed? e.g. Senior Management Department Heads Support Teams Sales / Marketing Team Distribution Partner User Community / Customers Communication Who are your stakeholders? Who will be your Senior Responsible Owner? How will you communicate with your stakeholders and other interested parties? How will you promote/advertise/market your product? Who do you need to communicate with? What do they need / want to know? What methods are best for the project? e.g. Senior Management / Business Partners Internal Staff / Agency Staff / Contractors Manufacturing / Distribution Partner Press / Media User Community / Customers
Stakeholder Mapping Champions Blockers Keep Engaged Keep Satisfied • Key players, focus efforts on this group • Involve in governance/decision making bodies • Engage & consult regularly • Engage & Consult on interest area • Try to increase level of interest • Aim to move into right hand box Influence / Power of Stakeholders Preachers Sleepers Show Consideration Monitor & Inform • Make use of interest through involvement in low risk areas • Keep informed & consult on interest area • Potential ambassadors • Inform via general communications, newsletters, website, mail shots • Aim to move into right hand box Interest of Stakeholders
Concept to Deliverable Deliverable Product Delivering the product doesn’t end the journey, your users/customers will expect refreshes, enhancements or reviews. e.g. Support Teams Competitors Intellectual Property Right Protection Review / Improvement Customer / User Engagement Tips After delivery the journey isn’t over, in todays society customers/users will always want improvements or new versions You will at least need a plan to review and assess improvements, if you don’t have a future development route already planned out Be realistic and be prepared to fail / restart Identify and engage stakeholders early User multiple communication channels Make the Senior Responsible Owner look good
Concept to Deliverable Deliverable Product The Original Idea Stakeholders Delivering the product doesn’t end the journey, your users/customers will expect refreshes, enhancements or reviews. Break it down into the individual elements that are required to turn it into a deliverable product Who needs to be directly/indirectly involved? Who must be involved? Who just needs to be informed? e.g. Information & Communication Technology Infrastructure Raw Materials Training / User Materials e.g. Senior Management Department Heads Support Teams Sales / Marketing Team Distribution Partner User Community / Customers e.g. Support Teams Competitors Intellectual Property Right Protection Review / Improvement Customer / User Engagement (Hard & Soft) Skills What will be required to create the deliverable product? Communication Tips Who do you need to communicate with? What do they need / want to know? What methods are best for the project? e.g. Construction / Manufacturing Programming Sales Marketing Training Be realistic and be prepared to fail / restart Identify and engage stakeholders early User multiple communication channels Make the Senior Responsible Owner look good e.g. Senior Management / Business Partners Internal Staff / Agency Staff / Contractors Manufacturing / Distribution Partner Press / Media User Community / Customers
Hands-On Session You have One Hour to create a Communication Plan and Business Case Split into teams and allocate roles to cover off each of the elements that need to be covered to create the communication plan, business case and (optionally) future options Don’t forget your Mentor is there to assist and answer questions